Eboni Rhodes, SCMS,CCUFC
Eboni Rhodes, SCMS, CCUFC, is a dedicated finance professional with over eight years of experience in the banking and credit union industry. She currently serves as AVP and Branch Manager at Tinker Federal Credit Union in Oklahoma City, where she oversees two major branches, including one near the state Capitol. Eboni’s day-to-day work involves managing branch operations, supporting staff, handling member inquiries, and ensuring the financial health of her branches. Passionate about financial education, she provides courses for members helping them gain financial confidence. Before entering banking, Eboni spent nearly 11 years at the Oklahoma Institute for Child Advocacy, a nonprofit organization supporting children in out-of-home care. Following changes in administration and funding in 2017, she pivoted to the financial sector, starting part-time at Tinker Federal Credit Union and quickly advancing into leadership roles. Her approach to banking emphasizes strong workplace morale, treating members like trusted friends, and fostering a culture where every individual feels seen, heard, and valued. In addition to her professional achievements, Eboni is deeply committed to community service and leadership. She serves as Chairwoman of the Board for the Metro Tech Foundation, supporting programs that remove barriers to career training and workforce readiness. A Certified Credit Union Financial Counselor (CCUFC), she combines her expertise in organizational leadership with a passion for mentoring, resilience advocacy, and servant leadership, making her a respected leader both in her workplace and the wider Oklahoma City community.
• Certified Credit Union Financial Counselor
• Southern Nazarene University- B.S.
• Service Champion Award
• Metro Tech Foundation
What do you attribute your success to?
I attribute much of my success to the strength of my support system. I would not be where I am today without the unwavering encouragement of my family, friends, and colleagues who have consistently challenged me to grow and supported me through every stage of my journey. There are moments when self-doubt creeps in—when we become our own harshest critics and question our capabilities. During those times, having people who believe in you, even when you struggle to believe in yourself, makes all the difference.
I have also been fortunate to learn from exceptional mentors who have helped shape both my professional development and my confidence as a leader. Mentors such as Shante’ Fenner, Janene Flur, and Sharon Rodine have provided invaluable guidance, thoughtful feedback, and consistent encouragement throughout my career. Their leadership, insight, and example have not only influenced my skill set but have also strengthened my ability to lead with clarity, resilience, and purpose.
Success is rarely achieved alone. It is cultivated through relationships, mentorship, and a community of individuals who are willing to invest in your growth. I am deeply grateful for those who have poured into me and helped shape the leader I continue to become.
What’s the best career advice you’ve ever received?
The most impactful career advice I have received has come from the mentors who invested their time, wisdom, and experience in my development. Leaders such as Shante’ Fenner, Janene Fluhr, and Sharon Rodine have consistently emphasized the importance of leading with confidence, seeking guidance without hesitation, and remaining committed to continuous professional growth.
Their counsel reinforced that strong leadership is not about having all the answers, but about demonstrating self-assurance, exercising sound judgment, and maintaining a willingness to learn. By embracing these principles, I have been able to grow not only in skill, but also in perspective and purpose as a leader.
What advice would you give to young women entering your industry?
For young women entering this industry, my advice is simple: stop second-guessing yourself. Your voice deserves to be heard, and your presence should be felt the moment you walk into a room. Speak with conviction and confidence, understanding that you were selected for your role for a reason. You are not there by accident—you are there because your skills, perspective, and potential are needed at this very moment.
It is equally important to think beyond your own advancement. Consider the impact you can make on those who will follow you. How can you serve as a mentor? How can you create opportunities, model excellence, and help clear a path for the next generation of leaders? True leadership is not only about personal achievement; it is about lifting others as you rise.
In my experience, one of the greatest challenges we face is internal. Too often, women hesitate to pursue opportunities because we question whether we are fully qualified or “ready.” We may feel the need to accumulate additional accolades or credentials before stepping forward. Meanwhile, we often observe others confidently embracing opportunities and learning along the way.
The lesson is clear: growth does not require perfection. Confidence is not the absence of uncertainty—it is the decision to move forward despite it. When we release self-doubt and trust in our capabilities, we expand not only our own potential but also the possibilities for those who look to us as examples of what is achievable.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges we face as women in the financial industry is navigating both external expectations and internal pressures. The industry itself is fast-paced, performance-driven, and highly visible, which requires confidence, decisiveness, and resilience. While many doors are open, stepping fully into those opportunities often requires us to move past our own hesitation.
At times, women may feel the need to consistently validate their expertise or ensure they are fully prepared before pursuing the next role or opportunity. We tend to hold ourselves to very high standards, which is a strength—but it can also lead to second-guessing or waiting until we feel “perfectly” qualified. Meanwhile, growth in this industry often comes from stretching into new challenges and learning along the way.
Another ongoing challenge is balancing the intensity of a demanding career with personal responsibilities. Financial services can require long hours, adaptability, and strong member engagement. Managing those expectations while maintaining personal well-being requires intentionality and support.
That said, I see these challenges as opportunities. As women continue to lead with confidence, support one another, and pursue growth without waiting for perfection, we strengthen not only our own careers but the industry as a whole. The landscape is evolving, and there is tremendous opportunity for women to shape its future in meaningful and impactful ways.
What values are most important to you in your work and personal life?
The values that guide both my professional and personal life are service, empowerment, and ensuring that people feel genuinely seen and valued. In my work, I am deeply committed to building meaningful relationships with our members—knowing them by name, engaging in authentic conversation, and creating an environment where they feel respected and understood. That commitment aligns directly with our service promise of treating our members like trusted friends. It is more than a statement; it is a standard that shapes how I lead and how our team serves each day.
I am especially passionate about the community we serve. This community is resilient, diverse, and full of potential, and it is important to me that our members know we are here as partners in their financial journeys. I want every interaction to communicate that we see them, we hear them, and we value them. Our work exists because of our members, and that perspective keeps service at the center of every decision.
Morale and culture are equally important to me. Creating a supportive and inclusive environment for my team—one where individuals feel encouraged, developed, and empowered—is foundational to strong leadership. When people feel valued internally, they are better equipped to extend that same care and commitment outward into the community.
I also strongly value lifting others up and creating pathways for greater access to financial knowledge and resources. Expanding financial literacy and equipping individuals with tools to build stability and confidence is one of the most meaningful ways we can create lasting impact.
In my personal life, these same values guide me. I believe in leading with empathy, practicing integrity, and investing in relationships. Whether at home or at work, I strive to build community, encourage growth, and ensure that people feel supported and empowered. For me, service is not just a professional responsibility—it is a way of life.