Eden Sexton
Eden Sexton is a higher education and ed-tech leader with a passion for driving student success through strategic growth and innovative programming. Currently Vice President of University Partnerships at Management Consulted, she combines her expertise in sales, revenue strategy, and go-to-market initiatives with a deep commitment to educational access. Eden manages the full sales funnel, nurtures partnerships with professors, deans, and career services professionals across the country, and oversees marketing efforts for over 100,000 active student users annually. She is recognized for her skill in storytelling, corporate communications, and building programs that deliver measurable impact, particularly for first-generation students and underrepresented populations.
Eden’s journey into ed-tech began with a passion for sales and a desire to make a meaningful impact on students’ futures. After working in university recruiting, she joined Management Consulted in 2023 through the power of networking. Starting as an account executive in a small, dynamic organization, she managed three lines of business before advocating to streamline responsibilities for greater focus and efficiency. Since January 2024, she has led initiatives including case competition programs one recently securing a $75,000 annual sponsorship from a major consulting firm and transformed learning pathways originally designed for MBA students into accessible, hands-on skill-building opportunities for undergraduates. She also runs the student ambassador program and leads industry update calls for partner schools, emphasizing transparency, authenticity, and user-centered solutions.
Beyond her professional accomplishments, Eden brings her dedication to community and family into all she does. She is recently married, a stepmother to three wonderful children, and actively serves as Board President of the Shasta Library Foundation and Board Secretary for Friends of Shasta County Libraries. A former physics teacher, she leverages her background in education to guide and mentor students and institutions alike, with guidance from mentors like Jenny Larue. Eden holds a Bachelor of Science in Biology for Secondary Education from Sul Ross State University and continues to blend her love for teaching, sales, and strategy to make a meaningful impact on students’ lives nationwide.
• Sul Ross State University - BS, Biology for Secondary Education
• Shasta County Library Foundation
• Friends of the Library
• President of Shasta County Library Foundation
• Secretary of Friends of the Library
What do you attribute your success to?
I attribute my success to a combination of steadfast focus and the support of mentors, colleagues, and my network. By staying clear on my goals and prioritizing what truly matters, I am able to drive meaningful results while navigating complex challenges. Equally important is the guidance and encouragement I’ve received from others, which has allowed me to grow professionally, take calculated risks, and seize opportunities that align with my passion for education and impact.
What’s the best career advice you’ve ever received?
As a woman, if you do not speak up in the first 5 minutes, they will assume you're the admin. This advice has been crucial for me throughout my career, especially working in the management consulting space where I often find myself in rooms with very impressive people from prestigious programs like Columbia Business School. Coming from a background as a classroom physics teacher, I've had to combat imposter syndrome, which is very real. But I've learned that showing up and speaking up immediately is essential. I work in a field where the gender gap still exists, and even though my organization is balanced at exactly half and half with a woman owner, I've had to learn to assert myself from the start of every meeting to be taken seriously and to best represent both my organization and myself as a person.
What advice would you give to young women entering your industry?
Go get it. In EdTech in particular, it's a field that's made for women. It wasn't built by women, but it's made for women. We, as natural educators and nurturers, really care about our end user, especially if it's children or someone in an educational journey - that's the whole point of ed tech. We really care about their future, so we sell instinctively. Our EQ comes in handy because we can craft a story in a way that really lands with the audience, which are also people who are educators and very much care about their students. If your values are that the user or the student has the best experience and has the best potential outcome for the future, then you could sell till the cows come home. It's meaningful and impactful, and it's not like a used car salesman - it's actually people who care and value and want to provide solutions. The transactional piece of sales is such a small part of it. This work is about changing the narrative around what sales looks like.
What are the biggest challenges or opportunities in your field right now?
AI is disrupting everything right now, and there's a lot of fear about not being prepared and what the firms are going to do. We work closely with the major consulting firms - for example, McKinsey reached out to us in December to leak information that they were moving their recruitment deadline up by 3 months, from July to just a few weeks away. The challenges are that the market is ever-changing, and getting students trained for AI expectations is a really big thing. We've heard from the firms that they feel like AI has watered down the candidate pool - there are studies showing that if you're using AI without really thinking about it, not prompt engineering it properly, you're basically letting the machine do the thinking for you and your brain is literally getting smaller. We're combating that by still trying to teach people to do the hard thing. Another major challenge is the misinformation out there. Mainstream media likes to write articles saying McKinsey is going to die or management consulting is going to die and AI is going to replace them, but we're not seeing that at all. We're actually seeing the industry grow 20% year over year. The truth is that generalist roles may have fewer spots, but if you understand and specialize in areas like supply chain or sports and entertainment, there's huge growth potential. Students and schools are hearing that no one wants to go into consulting because they're not hiring, but actually it's the opposite - you just have to specialize and position yourself correctly. People would rather hear that it's not going to work and not try rather than try and be disappointed. Our job is to tell people what the truth is, which is often counter to what the mainstream says.
What values are most important to you in your work and personal life?
Honesty and integrity are absolutely essential to me. Compassion is also critical - being able to think about what the other person is going through, truly sitting there and thinking about what they care about, what would be a win for them, and how we can make it also a win for us. I'm more transparent than I probably should be - it's kind of a fatal flaw of mine, but it works well in this industry because people don't usually get that level of honesty. When I do live trainings or consulting industry update calls for my career services partners, professors, and deans at our partner schools, I'm very honest and transparent. I think I sometimes say things that are slightly off-color, but they're true, and people appreciate that authenticity. I come from a very religious background, so being this honest and transparent is not like me used to be, but now I just am, and I think people really appreciate it. It's so important to be genuine and to truly care about creating win-win situations where we're thinking about the other person's needs and goals.
Locations
Management Consulted
Shasta Lake, CA 96019