Elana Friedman

Meet Elana, a visionary senior marketing executive whose masterful touch has shaped the narratives of prestigious luxury brands. With an exceptional eye for both strategic excellence and artistic finesse, she artfully balances the science of measurable outcomes with the art of brand storytelling.

At the helm of AKA's marketing initiatives, Elana orchestrates a symphony of strategic elements – from cutting-edge e-commerce solutions to meticulously crafted marketing campaigns, from dynamic public relations to innovative digital strategies. Her remarkable leadership shone through in an extraordinary feat: successfully launching seven hotel properties across six cities in just 24 months. In 2024, she further elevated the brand experience by introducing the groundbreaking Access AKA loyalty program, setting new standards in customer engagement.

A recognized industry luminary, Elana's inclusion in the Top 25 Extraordinary Minds for Hospitality Sales & Marketing stands as a testament to her transformative impact in the field. Her collaborative leadership style and talent for building high-performing teams have become hallmarks of her success, while her ability to forge strategic brand partnerships has opened new horizons for growth.

In her role, Elana remains the guardian of AKA's brand essence, ensuring every marketing initiative reflects the brand's unwavering commitment to service excellence, uncompromising quality, and sophisticated elegance. Her cross-functional approach to problem-solving continues to drive innovation while maintaining the brand's distinguished position in the luxury hospitality landscape.