Her Story
About Elena
I've been working in leadership and public speaking for about 10 years. I started my career as a researcher, presenting my research nationally and internationally. From there, I moved into real estate where I became one of the top real estate agents in the nation and did extensive training for other real estate agents. In real estate, I had a team of realtors that I worked with to develop them into their own real estate book of business. I really just enjoyed helping people succeed and do well, and it felt like a natural fit for me. Most recently, I've made a significant transition - I left a multi-six-figure, almost seven-figure career to become a speaker, writer, and podcaster. Now I focus on finding your voice and helping women entrepreneurs who are interested in building their own businesses authentically. I have a podcast where I'm really transparent about this middle part of the journey - not quite a beginner, but not at the top of my game just yet. I'm building something that feels the most authentic to me and who I am at this stage in my life.
Her Interview
Ten minutes with Elena
01What do you attribute your success to?
My husband is one of the biggest attributors to my success. Without him, I couldn't do this. We have 3 kids, and so it's a lot, and he just supports me in so many ways. My family and my community continue to cheer me on. I have some amazing friends and people, and I'm continually inspired by all of the people around me and women that are also taking leaps and doing the thing. I read a lot of memoirs, actually, of people, and just learning from others, everyone around me. It's important to be inspired by the world around us. There's so many things, if we look at nature, even, just cheering us on every single day. It's important to kind of stop and find that support.
02What advice would you give to young women entering your industry?
Definitely have a mentor. I think that's really important, because sometimes we can't see the water that we swim in. I'm a sociologist by training, and I think that having a mentor will help us to continue to excavate our strengths and places where we need extra support. Also, finding your community is crucial, because being an entrepreneur can be extremely isolating. There's so many messages about having to do it alone, having to do all of it on our own, especially as women. Especially if you're caretaking for family members, children, or parents, or your community. I actually make it a really strong point to connect on a weekly basis with women in my circle, because we have a lot of challenges and ups and downs, there's lots of wins. Especially being in midlife, I'll be really, really transparent - just going through all of the changes our bodies are going through hormonally, emotionally, moods, like, all of that comes up. Being able to have someone that understands and I can talk to, and I don't feel so alone, keeps me going, because there's so, so many ups and downs.
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