Influential Woman · Digital marketing
Elise Harding
Senior Account Manager, FAN & FUEL
San Marcos, CA
Her Story
About Elise
Elise Harding serves as senior account manager at Fan and Fuel, a digital marketing agency established in 2014 and co-owned with her husband. She joined the firm in 2016 following two decades in sales and focuses primarily on account management while contributing to services that include website design and development along with digital marketing strategies such as SEO, PPC, and email marketing. Harding earned her degree from San Diego State University in 2000 as a liberal arts major. She credits her professional achievements to a combination of drive, passion, and a flexible can-do attitude that enables the team to adapt and refine approaches based on what proves effective. Harding also advises aspiring professionals to maintain confidence, embrace lifelong learning, and seek guidance from mentors when needed.
Her Interview
Ten minutes with Elise
01What do you attribute your success to?
I would say a key factor is the drive and the passion and the can-do attitude to pivot once we learn something. We're not once we learn something doesn't work, we figure out how to change it and mold it into something that will work, and vice versa. When we learn something does work, we keep it going. That's what's sustained us.
02What advice would you give to young women entering your industry?
Believe in yourself, have confidence. And it's okay to say that you don't know how to do something. I think learning from mentors or people in your field. It's okay to ask for help. I still don't know everything. I'll ask. Lifelong learner.
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