Elizabeth Chenier Balitaan

Elizabeth Balitaan serves as CMO at a family-owned home renewal company based in Rosemont, Illinois. With more than 15 years in the field, she began her professional journey after earning a marketing degree, initially working in supply chain, customer service, and sales roles before advancing into marketing at James Hardy. She later gained agency experience across B2B and B2C verticals including med tech and consumer goods, building teams and processes during the shift to digital and AI technologies. Returning to the construction and home renewal sector after having her second daughter, she now leads digital marketing and lead generation efforts with a strong emphasis on AI applications. Balitaan recently completed her MBA at DePaul University and actively supports industry partnerships such as NARI while overseeing philanthropic initiatives including the Anti-Cruelty Society, Habitat for Humanity, Culinary Care, and the company's FELCO scholarships program.