Her Story
About Elizabeth
Elizabeth Cox is an Inside Sales Account Manager specializing in corrugated packaging solutions with Anchor Bay Packaging Corp in the Dallas–Fort Worth area. She brings a well-rounded background in sales, customer service, and account management, with experience spanning packaging, plastics, and retail industries. Her career reflects a steady progression from customer-facing roles into increasingly strategic sales responsibilities, where she now supports clients in identifying efficient, cost-effective packaging solutions.
She began her professional journey in customer service and retail leadership roles, including positions at AGE Industries, Zummit Plastics, and Bath & Body Works, where she developed strong communication skills and a customer-first approach. After starting her career in inside sales within the packaging industry, she transitioned into larger-scale corrugated packaging solutions, building expertise in prospecting, account development, and long-term client relationship management. Her experience across multiple facets of operations allows her to provide both technical understanding and responsive service to her customers.
In her current role at Anchor Bay Packaging Corp, Elizabeth manages key accounts while actively developing new business across Texas and surrounding markets. She focuses on delivering practical packaging solutions that help customers reduce damage, improve efficiency, and streamline supply chain needs. Known for her persistence, transparency, and relationship-driven sales style, she has built long-term partnerships with clients and earned recognition for her ability to close complex, high-value deals in a competitive, male-dominated industry.
Her Interview
Ten minutes with Elizabeth
01What do you attribute your success to?
I attribute my success to perseverance - I never quit. My dad used to tell me that I always know how to go through shit and come out smelling like roses. I've been through a lot, but I don't let it stop me. I just keep going, and it works out, or it seems to anyways. Even when things feel like you're not getting anywhere, if you just stick around for a while, eventually something will happen. That's what happened with my biggest customer - it took over a year to finally win that business when most deals close in a few months, but I never gave up and it was so worth it.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to just keep learning. My boss and mentor Bill Allen, who was the president of AGE Industries before we got bought out, took me under his wing and was constantly teaching me everything. He showed me so many different facets of the business - customer service, administrative work, all kinds of things that most salespeople don't know how to do. He even said I'm probably one of the more well-rounded salespeople because of all the different aspects of the business he taught me. I really appreciate that because it's helped me understand the business from so many angles, and I like it.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is not to be discouraged. This is definitely a male-dominated industry, but don't let that discourage you. There are a lot of successful women in packaging - some of the most successful people I've seen in this industry are women. If you don't give up, you'll see results. The challenge is that when you deal with guys, a lot of them don't want to talk to women and just assume that men know better and we don't know what we're talking about. But if I can just get in front of them for a few minutes, I can usually prove them wrong. It's all about getting your foot in the door - as soon as you get that, you're fine.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field right now is honestly being a woman in a male-dominated industry. When you deal with guys, a lot of them don't want to talk to women and just assume that men know better and we don't know what we're talking about. But if I can just get in front of them for a few minutes, I can usually prove them wrong. It's all about getting your foot in the door - as soon as you get that, you're fine. As for opportunities, there are all kinds of opportunities in sales, always. Even when it might feel like you're not getting anywhere, if you just stick around for a while, eventually something will happen. Like with that one customer I mentioned - it took over a year to get in, but I stuck with it and now they're my biggest account.
05What values are most important to you in your work and personal life?
The most important value to me is sticking to my morals. My least favorite stereotype of a salesperson is that greasy car salesman who feels like they're always trying to pull one over on you. I don't like to do that. I like to be very transparent with my customers and I want them to know that I'm always on their side. I'm never trying to make some shady deal or trying to make more money off of them. If you treat your customers right, they'll treat you right. That's what I believe in.
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