Elizabeth Goydich

She is a dynamic field and partner marketing professional with over six years of experience in B2B SaaS marketing, account-based marketing, and strategic development, currently serving as Senior Field & Partner Marketing Manager at Florence Healthcare, where she leads field marketing and partner marketing initiatives to drive growth and engagement across clinical research technology solutions. She has progressed through multiple roles at Florence Healthcare, including Marketing Programs Manager, Field and Account Based Marketing Associate, Sr. ABX Specialist, and Strategic Development Representative, demonstrating a strong track record of growth and impact. Prior to her marketing career, she served as a Clinic Assistant and Administrator at EMORY REHABILITATION HOSPITAL / SELECT MEDICAL, where she improved clinic workflows and patient satisfaction. She holds a Bachelor of Science in Health Sciences with a minor in Public Health from Samford University. She is a member of Pavilion, a private membership community for high-growth operators. She is recognized as a strategic, results-driven, and collaborative marketing leader who combines deep healthcare knowledge with strong marketing expertise to drive business growth and innovation in the clinical research technology space.