Elizabeth Joyce

She is a seasoned product marketing and growth strategy executive with over 15 years of experience driving revenue growth, brand transformation, and go-to-market excellence across leading technology and consumer goods companies. Currently serving as Director of Product Marketing for the QuickBooks Platform at Intuit, she leads marketing strategy for the platform ecosystem. Prior to this role, she operated as a Marketing Strategy Consultant and Fractional CMO for early-stage AI ventures, where she architected positioning and campaign strategies that enabled a successful $5 million pre-seed funding round for Portal AI and developed scalable growth marketing playbooks for B2B customer acquisition. Her extensive career includes over three years at Meta as Head of Performance & Partner Marketing for WhatsApp Business, where she was the first outbound marketing hire, built and managed a team of 30+ marketers, and grew the install base 3X and revenue run rate 5X. She also spent nearly six years at Intuit in progressively senior roles, including Head of QuickBooks Partner Marketing and Group Manager for the US Accountant Segment, where she drove 490K+ SaaS subscriptions and 2X YoY revenue growth. Earlier, she spent nearly a decade at Procter & Gamble in brand management roles across Olay, Safeguard, and Home Care, where she managed multi-million-dollar portfolios and launched successful global campaigns. She holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Chemical Engineering from Virginia Tech. She is recognized as a visionary, data-driven, and people-centered leader who builds high-performing teams and delivers measurable business impact through strategic marketing and innovation.