Her Story
About Elizabeth
Elizabeth Lewis is a marketing and brand consultant specializing in influencer-backed brand development, retail placement, and digital strategy for consumer packaged goods (CPG) companies. With over a decade of experience spanning startups and corporate environments, she has helped launch and scale multiple influencer-driven brands, guiding them from concept to shelf and e-commerce success. Elizabeth brings a unique blend of adaptability, creative problem-solving, and hands-on experience across product development, brand strategy, and retail execution.
Currently freelancing across multiple agencies, Elizabeth partners with both emerging and established clients to deliver innovative marketing strategies, optimize retail presence, and create meaningful digital brand partnerships. Her professional philosophy centers on agility, continuous learning, and collaborative problem-solving, leveraging her deep understanding of consumer behavior and brand storytelling to generate measurable impact for her clients.
Elizabeth holds an Executive MBA from the Quantic School of Business and Technology and a Bachelor’s degree in Business Administration with a Marketing and Business Law emphasis from Loyola Marymount University. Fluent in English and French, she combines analytical rigor with creative vision to help brands differentiate themselves in competitive markets. Recognized as a 2026 Influential Women in California, Elizabeth values integrity, growth, and collaboration in both her professional and personal life.
Her Interview
Ten minutes with Elizabeth
01What do you attribute your success to?
I attribute my success to adaptability, building strong relationships, hands-on experience across multiple roles, and my willingness to learn by doing in fast-paced, dynamic environments.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received came from leaders and mentors I worked alongside during startup and agency collaborations—they helped shape my strategic thinking, leadership approach, and taught me the value of creative problem-solving.
03What advice would you give to young women entering your industry?
Be open to being agile and prepared to wear multiple hats. Build genuine relationships, attend industry events, and don’t be afraid to take unconventional paths to grow your career. Imposter syndrome is not real—it’s all in your head.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is standing out in an oversaturated digital marketing space, but the greatest opportunity lies in authentic influencer partnerships and data-driven, innovative brand storytelling.
05What values are most important to you in your work and personal life?
I value growth, integrity, collaboration, encouragement, and maintaining balance while supporting both professional goals and family responsibilities.
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