Elizabeth Lucky
Elizabeth Lucky is a results-driven Sales Executive specializing in intelligent security, automation, and integrated technology solutions. Currently serving with Visible Intellect, she brings over 16 years of experience in asset protection, safety, and compliance across retail, logistics, e-commerce, and distribution environments. Known for her ability to align advanced technology with real-world operational needs, Elizabeth partners with organizations to design and implement scalable security strategies that enhance efficiency, strengthen risk management, and deliver measurable results.
Her career has been defined by innovation, leadership, and resilience—often as the only woman at the table in traditionally male-dominated spaces. Elizabeth began her journey in loss prevention at an amusement park in Denver before advancing to Goodwill of Orange County, where she quickly distinguished herself by building programs from the ground up and creating roles that did not previously exist, particularly in security technology. She expanded her impact through leadership roles at Goodwill of Central and Northern Arizona, Family Dollar, and Victoria’s Secret & Co., where she led shrink reduction initiatives, developed high-performing teams, and implemented training programs that significantly improved performance in high-risk regions. Throughout her career, she has built strong relationships with vendors and industry professionals, further strengthening her ability to drive meaningful change.
Elizabeth’s unique strength lies in her ability to bridge the gap between operational experience and cutting-edge technology. Having worked directly in the environments she now supports, she offers clients practical, experience-based guidance on everything from system design to camera placement and integrated solutions. She holds a Bachelor of Science in Criminal Justice with a minor in Information Technology Operations from Colorado State University Global. Outside of her professional work, Elizabeth enjoys traveling, spending time with her dogs, and making meaningful memories with her family—bringing the same passion and balance to her personal life that she exemplifies in her career.
• Interview & Interrogation Techniques
• Colorado State University Global - BS, Criminal Justice/Law Enforcement Administration - Minor: Information Technology
• Family Dollar Shrink Training Program Award
What do you attribute your success to?
I attribute my success to my mentor Joe Ringer, who was my VP at Goodwill of Orange County. One day we were sitting in his office and he grabbed a sticky note pad, wrote something on it, folded it, and slid it across the table to me. When I opened it, it said the word 'empathy.' I still have that sticky note from 10 or 11 years ago, and I carry it in every backpack or purse that I travel with for work. That moment changed everything in my career. I used to be straight to the point and very blunt, but that's where I learned emotional intelligence and how to understand where people are coming from so I could reflect positively and respectfully. Joe wasn't there to put me down, he was there to make me successful and teach me how to approach things going forward. He's been incredibly supportive throughout my career. When I got laid off during COVID, he reached out to so many contacts on my behalf. He even drove his RV from California to my wedding in Colorado. I also credit my success to my family background in law enforcement. My dad was a Master Sheriff, and I grew up in the Eagle County Sheriff's Office, which is like my family. That environment taught me how to be comfortable in male-dominated spaces, which has been crucial since I'm often the only female at the table. Building relationships has been what makes me successful, especially as a woman in asset protection and security where there aren't many females.
What’s the best career advice you’ve ever received?
The best career advice I ever received was a single word: empathy. My VP at Goodwill of Orange County, Joe Ringer, wrote it on a sticky note and slid it across the table to me about 10 or 11 years ago. I was very blunt and straight to the point back then, and that moment was a turning point where I needed to learn emotional intelligence. I had to understand that person and understand where they're coming from for me to reflect positively and respectfully. That sticky note changed everything in my career, and I still carry it with me in every backpack or purse I have for work. I will never forget that day, and it's something I think about constantly in how I approach people and situations.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge for me right now is that I'm new to this role, only three months in. I know the technology because I used it as an end user, but now I have to shift my mindset from being an end user to being the salesperson, trainer, and consultant who works with clients' budgets and determines what works best for their company. I wouldn't say it's a challenge as much as it's a learning curve. Another challenge is gaining trust as a female in this industry. I have a client right now who wants to work with me but keeps asking to bring my boss Chad in, and I have to establish that he can work through me directly. I know what I'm doing even though I might be a female. I've always been the only female in these situations, with all my friends and coworkers being guys, and I think that's actually what makes me successful in positions where female presence isn't there. I can relate and connect with them, I can talk about football, and I want people to trust that I know what I'm doing and where I'm going so I can help them. Building that rapport and establishing trust takes time, but it's essential to let clients know that I am the go-to person.
What values are most important to you in your work and personal life?
The values most important to me are trust, integrity, and taking ownership. In my world of asset protection, trust is huge because I've dealt with so much theft. I've had strong store managers who helped me when I came in, and then I had to interview them two weeks later for theft. Because of experiences like that, it's hard for me to trust people, but I value it deeply. Being truthful to yourself and to others is very important. If you make a mistake, own up to it. When I used to interrogate and interview people, I always explained what integrity means, and I'd tell them it's doing the right thing when nobody's even watching. That concept of integrity and taking responsibility, that ownership, is fundamental to who I am. Authenticity is also really important to me, both personally and in my work environment. I really strive on being who I am, and I don't want to change for anybody. These values connect and cross paths with each other, and that's what makes you who you are.