Her Story
About Elizabeth
Elizabeth Luffman is an accomplished sales and client experience professional with more than 14 years of experience spanning sales, marketing, hospitality, and the automotive industry. She currently serves as a Client Advisor at United BMW in Alpharetta, Georgia, where she delivers elevated, personalized experiences to local and out-of-state clientele while upholding BMW’s global luxury standards. Her expertise includes relationship management, consultative sales, client communications, product knowledge, and coordinating seamless purchase and delivery experiences. Throughout her automotive career, Elizabeth has demonstrated a strong ability to exceed sales goals while building lasting client relationships. Prior to joining United BMW with Penske Automotive, she represented premium automotive brands with Sonic Automotive and contributed to the launch of Polestar Atlanta, Georgia’s first Polestar dealership. She also played a key role in the Volvo EX90 launch and earned a Customer Excellence Award, one of only two presented nationally, recognizing her outstanding commitment to client experience. Her background also includes experience as a Sales Specialist with Dyer and Dyer Volvo and as a Social Media Director with IREM Georgia. Elizabeth holds a Bachelor of Business Administration in Business Administration and Management from Kennesaw State University, where she was a member of Kappa Delta. As a professional working in a traditionally male-dominated automotive environment, she brings confidence, perseverance, and a commitment to continuous growth to her career. Beyond her professional responsibilities, she values relationship-building and community engagement through networking, charity events, and galas, reflecting her belief in the importance of cultivating meaningful connections while continuing to grow as a leader in the industry.
Her Interview
Ten minutes with Elizabeth
01What do you attribute your success to?
I attribute my success to hard work, determination, and being goal-driven. I remain eager to learn, manage my time effectively, and continuously pursue opportunities for education and growth.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is that the more you know, the more you grow. I believe in trusting myself, embracing change, and continuing to push forward, while leading by example and inspiring others to do the same.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to lead with confidence and stay committed when things get difficult. Sales, particularly in the automotive industry, can be male-dominated, but perseverance and self-belief make the challenges worthwhile. Take pride in your accomplishments, trust your abilities, and remember that success is even more rewarding when you know you earned it through your own determination.
04What are the biggest challenges or opportunities in your field right now?
The biggest opportunity in my field is continuing to deliver an elevated, personalized experience for both local and out-of-state clients while consistently upholding both Penske Automotive and BMW’s global luxury standards.
05What values are most important to you in your work and personal life?
Authenticity, ambition, loyalty, and growth are the values I prioritize most. I believe in working hard, treating people well, and staying true to who I am. I’m driven by new challenges and opportunities to grow, but I also value balance—building a successful career while making time for the people, experiences, and passions that make life exciting and meaningful.
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