Elizabeth Orman, MHA
Elizabeth Orman, MHA, is a healthcare leader and strategist specializing in neuromodulation and population health. With over 15 years of experience in Transcranial Magnetic Stimulation (TMS) and practice development, she bridges clinical expertise with operational strategy to expand access to innovative, patient-centered care. Currently, she serves as a National Field Sales Trainer and Practice Development Manager II at Neuronetics, Inc., managing 42 practices across the Pacific Northwest and implementing standardized workflows that ensure patients can understand, access, and benefit from FDA-approved TMS treatments. Her work emphasizes dismantling insurance-driven barriers and creating sustainable, high-quality care models.
Elizabeth’s career highlights include launching and scaling TMS programs that improve mental health access and drive revenue growth, developing direct primary care models to enhance patient engagement, and establishing strategic partnerships with tribal leaders and local legislators to expand healthcare access. She has administered over 25,000 TMS treatments and served as Clinical Trial Manager for an adolescent study, contributing to empirical research that informs best practices in neuromodulation. Recognized for her leadership and performance, she has earned multiple President’s Club honors for exceeding sales and utilization targets.
Elizabeth holds a Bachelor of Arts in Psychology from Metropolitan State University of Denver and a Master of Healthcare Administration with a specialization in Population Health from Colorado State University Global. She plans to pursue a PhD in Healthcare Policy to further her mission of creating equitable, data-driven healthcare solutions. Beyond her professional responsibilities, she volunteers with suicide-prevention initiatives and serves as a mentor in leadership programs, reflecting her commitment to patient care, community impact, and the continuous growth of healthcare practices.
• CBTI Certified (University of Pennsylvania)
• IRB Certified (since 2010)
• Colorado State University Global- M.H.A.
• Metropolitan State University of Denver- B.A.
• President's Club 2023
• President's Club 2025
• National Leadership Society
• Success in Leadership
• Light of Lamp
What do you attribute your success to?
I had a close friend in high school commit suicide, and that experience has driven my passion for this work. Neuromodulation is a life-saving treatment - it's non-drug, non-invasive transcranial magnetic stimulation - and I wanted to help patients who were trying and failing antidepressants and not finding any relief. When I came across Neurostar TMS, the company I currently work for, I was fascinated by the fact that it's non-invasive and non-drug, and the results we were seeing were absolutely phenomenal. I wanted to dive in, so I actually went and worked for a couple of psychiatrists for a few years, and they had purchased Neurostar TMS, which is how I was introduced to this technology. As a servant leader, my passion is patient care, and I feel that helping people through this life-saving treatment is what drives my success.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always network—treat every interaction, whether on the job or in meetings, as an opportunity to gain insight and perspective, because learning from others’ experiences is invaluable.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay focused on your mission and purpose—while the landscape is challenging, it can lead to a deeply fulfilling, lifelong career.
What are the biggest challenges or opportunities in your field right now?
As practicing psychiatrists who are trying to offer this life-saving treatment with neuromodulation, we are confined by the health insurance policies and parameters that they place on us, which creates barriers of access to care. This greatly impacts our patients negatively. My biggest barrier is that I basically have health insurance telling my doctors what they can and cannot do.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are integrity, ethics, punctuality, and follow-through.