Elizabeth Nell Rhame-Moore
Elizabeth Nell Rhame-Moore is an accomplished Category Development Manager at Piping Rock Health Products, bringing more than 20 years of experience in category management, retail analytics, transportation, and supply chain operations. Since joining Piping Rock in 2023, Nell has used her analytical skills and strategic mindset to enhance product assortments, optimize placement, and strengthen category performance across key vitamin and supplement lines. She is known for turning complex data into actionable insights that drive growth and align product strategies with consumer and retailer needs.
Before joining Piping Rock, Nell worked as a Senior Category and Insights Analyst at Cal-Maine Foods, where she partnered with major retailers to strengthen category performance and identify opportunities for growth. Prior to that, she spent nearly five years with CCF Brands, where she supported a $1.5 billion egg category and helped enhance category leadership and modular execution.
Earlier in her career, Nell gained extensive experience in logistics and account management at J.B. Hunt Transport Services and Swift Transportation. She managed national retail and CPG accounts such as Target, Goodyear, Georgia-Pacific, and Petco. Her years in transportation built a foundation in operational efficiency, collaboration, and data accuracy that continues to shape her approach to category and insights work today.
Nell holds a Bachelor of Science in Business Administration in Marketing from the University of Arkansas, where she graduated with honors and was named Outstanding Marketing Student of the Year. She also earned her Certified Retail Analyst credential from NorthWest Arkansas Community College with a 4.0 GPA and holds certifications as a Certified Professional Category Manager and in Space Planning Levels 1 and 2.
Often called the “Excel queen,” Nell is recognized for her ability to streamline data processes, mentor colleagues, and create efficient, insight-driven workflows. She is empathetic, collaborative, and optimistic, combining strong analytical skills with a people-first mindset. Passionate about innovation and professional growth, she continues to expand her leadership skills and remains dedicated to helping brands and teams reach their full potential through insight-driven strategies.
• Space Planning Level 1 and 2
• University of Arkansas - BSBA
• Category Management Association
What do you attribute your success to?
I credit my success to a balance of analytical precision, empathy, and curiosity. My ability to understand both data and people helps me build trust, find solutions, and lead with both insight and heart. I’m driven by a commitment to continuous learning and a desire to understand how things work—and how they can work better—building a career rooted in adaptability, innovation, and growth.
What’s the best career advice you’ve ever received?
My uncle, Harlon Mcmillian, once told me to read “Influence” by Robert Cialdini. It was an absolutely fantastic read and taught me that success isn’t just about being smart or strategic—it’s about understanding what drives people and using that insight to connect, lead, and inspire.
What advice would you give to young women entering your industry?
I would tell young women entering this industry that building up and helping advance the bright, talented people around you is one of the most powerful ways to create impact. When you invest in others’ growth, you multiply your own success and help shape a stronger, more collaborative future for everyone. Stay curious, be adaptable, and know your worth—because confidence, continuous learning, and compassion together create lasting influence.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges right now is how fast social commerce is reshaping the shopper journey—and how hard it is to get full visibility across it. Platforms like TikTok and Instagram can drive huge demand, but that doesn’t always show up clearly in brick-and-mortar data. Everyone’s shopping everywhere, and the data lives in different systems. For me, the challenge is pulling it all together—connecting retail, e-commerce, and social insights—so we can truly see the total omnichannel picture and make smarter, more connected decisions.
What values are most important to you in your work and personal life?
The values that guide me both personally and professionally are being trustworthy, reliable, kind, and committed to quality. I believe trust is the foundation of every good relationship, reliability builds confidence, kindness creates connection, and a focus on quality ensures that whatever I deliver reflects pride and integrity in my work.
Locations
Piping Rock Health Products
Rogers, AR 72756