Elizabeth Nell Rhame-Moore

Elizabeth Nell Rhame-Moore is an accomplished Category Development Manager at Piping Rock Health Products, where she has worked since November 2020. In her current role, Nell oversees a diverse portfolio of vitamin brands in a fast-paced, consumer-driven industry shaped by wellness trends and social media influence. She manages category reviews, monitors sales data, and identifies market opportunities to strengthen brand positioning across major retailers. Nell’s deep understanding of consumer behavior and purchasing patterns allows her to translate analytics into actionable strategies that optimize product performance and drive growth. Passionate about innovation and efficiency, she is known among colleagues as the Excel queen for her ability to streamline complex data processes and train new employees to excel in analytics-driven environments.

Nell’s professional journey reflects a dynamic evolution across logistics, marketing, and retail analytics. She began her career as an assistant store manager at Walmart in Dallas before returning to Northwest Arkansas, where she spent 17 years at J.B. Hunt Transport Services in transportation and logistics, managing key national accounts like Target and Georgia Pacific. Her transition from logistics to category management was a natural progression, merging her operational expertise with her marketing foundation. After earning her Bachelor of Science in Business Administration (Marketing) from the University of Arkansas, Nell later completed the Certified Retail Analyst Program at NorthWest Arkansas Community College, which helped her bridge analytical skills with consumer insights and opened new opportunities in category development.

Today, Nell is recognized for her expertise in category and consumer insights, retail analytics, merchandising, supply chain optimization, and data visualization. Her ability to combine empathy with analytical precision enables her to lead with both strategy and heart. A former member of the Category Management Association, she continues to expand her professional growth and plans to join Toastmasters to enhance her communication and leadership skills. Outside of work, Nell enjoys reading, traveling, and supporting community initiatives such as Canvas, a nonprofit formerly focused on helping immigrants. A lifelong learner and proud recipient of the Outstanding Marketing Student of the Year award at the University of Arkansas, Nell exemplifies curiosity, adaptability, and an enduring commitment to excellence in her field.

• Space Planning Level 1 and 2
• Certified Professional Category Manager
• Certified Retail Analyst

• University of Arkansas - BSBA
• NorthWest Arkansas Community College

• Category Management Association