Elle Hendey

Elle Hendey owns Hendey and Echelon LLC, where she focuses on pool decking, resurfacing, and crack cement repair using rubber stone materials. After pivoting from a career in the water industry and prior work as an interior designer, she is rebuilding her client base and establishing new footing in this field. Hendey, a sole provider for her two sons, draws on her street smarts and common sense in place of formal college education. She attributes her professional success to a combination of resiliency and a relentless mindset, interpreting rejection as a signal to provide more information rather than a final answer. Integrity remains her core value, one she refuses to compromise. Among the career advice she values most is not fearing large dollar amounts in negotiations, and she encourages young women entering the industry to compete only with themselves, aiming to improve year over year without wasting time on unproductive relationships.