Elle Torres
Elle T. is a Boston-based entrepreneur, author, and Christian business strategist, best known as the founder and curator of The Rose Maven, a luxury preserved floral atelier. With over six years of experience in building brands, she has created a distinctive niche in luxury e-commerce by designing artisan-crafted rose arrangements made from real Ecuadorian roses that last for years. Her work transforms traditional gifting into meaningful, lasting experiences, with each piece thoughtfully designed to commemorate life’s most important milestones.
Beyond her floral brand, Elle is the founder of She Reigns Different™ and Reset to Reign™, platforms dedicated to empowering Christian women in business and wellness. Through her strategy and coaching work, she blends practical business expertise with faith-based guidance, helping women lead with clarity, align their goals with purpose, and build sustainable success without burnout. Her approach emphasizes breaking cycles, embracing bold action, and integrating spiritual alignment into both professional and personal growth.
Elle’s journey began in corporate roles, where she developed strong organizational and operational skills before stepping into entrepreneurship to create a greater impact. A graduate of the University of Massachusetts Boston, where she earned her degree summa cum laude, she has since worked with hundreds of businesses and built multiple ventures rooted in intention and integrity. Driven by a mission to inspire and uplift, Elle centers her work on faith, creativity, and purpose—helping others move from striving to truly thriving.
• UMass Boston- B.A.
• Middlesex Community College- Associate's
• Summa Cum Laude
• Golden Key Honour Society
• Dean's List
What do you attribute your success to?
I think for me, personally, it's just how I'm living with Christ at the center of all my business decisions. I'm very intentional about who I want to serve, or who I'm called to serve, rather, and just being a very ethical, honest person in business. Especially with the consulting side, I think it's easy to go the route of selling an idea of making money so that people can just kind of hook that really fast, but I am just having integrity and just being someone who honors the Word of God and honors people and respecting our neighbors in different ways. I think that's the biggest accomplishment. With the flowers, it's an incredible honor to be part of people's special occasions. When I read the kind of notes that people write to one another - there was one Mother's Day where a gentleman had written to his mom that he didn't deserve her love, and it broke me. There are people celebrating anniversaries, commemorating loved ones, and it's just - there's so much love in the world. Even though the media will show a lot of the bad things that are happening, I do love to be part of people's really happy moments. With the consulting, it's keeping God at the center of business dealings and making sure that people know that there is a purpose in life. We were designed for a purpose.
What advice would you give to young women entering your industry?
One of the things that I really would love for everybody to learn is that success doesn't happen overnight. At the Rose Maven, it took us five years to make a profit. And it was something where - again, because I'm a Latina - even when you feel unseen, like even when things are just not working out in your favor, there's no reason to give up, even though it seems easy. I really would love for people to continue the path and to sort of - it sounds cliche, but like, follow the dream, and especially if God has put something in your heart to do, a gift, an idea, something that you're doing differently than other people, to just continue and persevere, even when the situation seems hard. Because there is a very big reward at the end, and we just need to focus on who we're called to serve. I think that's the most important part - coming at your career from a place of service is something that's always going to give you a reason to get up in the morning.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field include standing out online without significant advertising spend, overcoming the feeling of being unseen as a Latina entrepreneur, and navigating long timelines to profitability. At the same time, there are strong opportunities in hosting pop-up stores, creating in-person workshops and customer experiences, and expanding faith-based consulting to better serve Christian entrepreneurs.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are centering my faith in every decision, maintaining integrity and honesty, honoring the Word of God, and serving and respecting others.