Her Story
About Elvira
In my 20s, I pursued theater, acting, and singing, but as a full-figured woman in the 70s and 80s, I faced challenges because the industry wasn't inclusive like it is today. I became one of the first large-sized models and that led me into a 30-year career in fashion. I started as a salesperson for Jones New York's women's sizes 14 to 24, traveling the country doing trunk shows. Over 28 years at Jones, I moved up to become a merchandiser and eventually a vice president, working with designers and being influential in how large sizes were fit and designed. At 60, when the company was taken over by a private equity firm, I was let go but treated fairly. With my husband still working, I had the luxury of not needing to go back to work immediately. I started taking cabaret workshops and slowly got back into singing. I wrote a one-woman show called 'The Bookmaker's Daughter' about growing up in Brooklyn as the daughter of a bookie, and performed it for the first time in 2023 at Don't Tell Mama. People kept coming, so we added more shows. I've performed it nine times in Manhattan and also in Boston and the Poconos, and I'm doing it again in April at Chelsea Table and Stage. I've also done a couple of independent movies. I got my SAG card in the 80s from a commercial about women's sizes and never stopped paying those dues, knowing somewhere in my subconscious I'd get back to what I always wanted to do. Now at 71, I finally have the career in entertainment I dreamed of.
Her Interview
Ten minutes with Elvira
01What do you attribute your success to?
I would attribute my success to faith and fortune. I've been very fortunate and lucky throughout my life. I've always known what I wanted, and even when the path wasn't clear right away, I kept faith that eventually I'd get to do what I wanted. In my fashion career, I stayed on the right path, straight and narrow, to get where I needed to go. Sometimes I had shittier jobs, but I never lost sight of where I wanted one day to go. I just kept believing that things would work out, and somehow they did.
02What advice would you give to young women entering your industry?
I would say have options. Try to keep your options open. There's more than one path to get to where you want. I think fixating on only one way to get something done limits you, it really does limit you. And not everything always happens on your timeline. Having an open mind and not limiting yourself to just one path is so important.
03What values are most important to you in your work and personal life?
The most important values to me are kindness and good people skills. My parents were both kind people, and they instilled that in my sister and me. In business, I was always diplomatic. I could get angry like everybody can, but I was always able to say 'okay, we'll try to make this work.' I'm good at negotiating, and I was always even-keeled. I made sure to take deep breaths before you even knew you had to take deep breaths. Not that things didn't bother me, but I learned to manage my reactions. That's really what has gotten me through everything in my life. I don't know where that comes from, I was just made up that way.
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