Emily Borst
Emily Borst is a Lead Designer and Copywriter at MegaFood, a natural vitamins and supplements company, where she leads the brand’s internal creative team, known as the Mega Studio. In her role, she oversees all visual and written creative output, including digital advertising, email campaigns, and packaging design, ensuring consistency and excellence across every touchpoint. She is the architect behind the company’s comprehensive brand guidelines and is currently leading a full-scale rebrand, managing everything from updated visual identity systems to packaging redesign. Working within a highly collaborative, all-female performance marketing and operations team, Emily plays a central role in shaping the brand’s creative direction while maintaining alignment with its values.
With a strong foundation in brand-building, Emily approaches design with both strategic and creative intent. She frequently travels to direct photo and video shoots, ensuring that every visual asset reflects the brand’s identity and quality standards. Earlier this year, she was on set in Los Angeles overseeing a major campaign production, further demonstrating her hands-on leadership and attention to detail. Her work reflects a balance of creativity, precision, and accountability—especially important in a company committed to sustainability and responsible practices as a certified B Corp.
Emily earned her Bachelor of Fine Arts in Packaging Design from the Fashion Institute of Technology in 2015, a program known for its emphasis on branding and consumer experience. Since the start of her career, she has remained dedicated to working in-house, helping brands grow from within and ensuring cohesive storytelling across all platforms. Passionate about consumer goods and purposeful design, she brings both creativity and intention to her work, continually evolving alongside the brands she helps build.
• Bachelor of Fine Arts in Packaging Design
• Fashion Institute of Technology Bachelor of Fine Arts (BFA), Packaging Design
• Fashion Institute of Technology Associate of Arts and Sciences (AAS), Communication Design
• American Institute for Graphic Arts (AIGA)
• AIGA Mentorship Program
What do you attribute your success to?
I attribute my success to being highly goal-focused while maintaining a strong connection with people. I’m naturally curious and eager to learn, and I make a conscious effort to stay open to new ideas and perspectives. This combination has allowed me to grow continuously, adapt to change, and build meaningful relationships that support both personal and professional success.
What’s the best career advice you’ve ever received?
The best advice I’ve received is to always remain open to learning. Continuing your education—formally or informally—is essential, but just as important is being a good listener. Taking the time to truly hear others’ insights and experiences has helped me expand my knowledge and make more informed decisions throughout my career.
What advice would you give to young women entering your industry?
I would encourage young women to be confident, stand tall, and take up space. Your voice matters, and it deserves to be heard. Don’t hesitate to share your ideas, advocate for yourself, and trust in your abilities. Confidence grows with experience, but it starts with believing in your own value.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges right now is integrating AI in a way that still feels human and authentic, especially in design. It requires thoughtful consideration of how we use these tools while maintaining creativity and originality. This becomes even more complex working within a natural food and supplement company that prioritizes sustainability and ethical responsibility. As a certified B Corp that gives back to environmental causes, we have to ensure that our use of AI aligns with our values and commitment to people and the planet. At the same time, the evolving health and wellness landscape post-COVID presents a unique opportunity to innovate and better serve consumers in meaningful ways.
What values are most important to you in your work and personal life?
The values that guide me most are staying true to my dreams and goals and not allowing obstacles to stand in my way. I believe in persistence, purpose, and maintaining a clear vision for what I want to achieve, both personally and professionally.