Her Story
About Emily
Emily Sears is a healthcare sales and enablement professional whose career has been defined by a passion for helping hospitals operate more effectively and serve their communities. Her most recent role served as an Enterprise Sales Consultant with healthcare technology company The Craneware Group, she worked closely with hospitals and health systems to improve charge capture, reimbursement processes, revenue integrity, and 340B program management. With six years of experience in healthcare sales, Emily has built a reputation for combining consultative selling, relationship-building, and strategic enablement to help organizations navigate complex operational and financial challenges. Emily’s connection to healthcare extends far beyond her professional role. While pursuing her education at University of Houston–Clear Lake, she initially envisioned a career in nursing before discovering a different path to making an impact. Her perspective on healthcare was profoundly shaped when her son was diagnosed with a rare form of cancer, requiring her to administer chemotherapy treatments at home while balancing work and family responsibilities. That experience deepened her appreciation for every person involved in patient care and fueled her commitment to improving healthcare accessibility, supporting underserved populations, and helping hospitals preserve the resources needed to care for patients effectively. Beyond her sales expertise, Emily is passionate about sales enablement, go-to-market strategy, and developing systems that help teams perform at their highest level. She is known for her belief that trust is built through consistency, reliability, and genuine human connection. As a mother of two and an advocate for professional growth, she encourages others—especially women entering competitive industries—to remain authentic, view kindness as a strength, and separate their self-worth from professional outcomes. As she explores a transition into healthcare leadership, Emily remains focused on connecting her customers to meaningful opportunities that strengthen healthcare organizations and improve patient outcomes.
Her Interview
Ten minutes with Emily
01What do you attribute your success to?
My biggest accomplishment is being able to learn and grow from those I seek to be like, and not allowing anybody to determine my confidence or worth. Sales is a very cutthroat world sometimes, and I think a lot of people are not able to separate identity and role. They start to doubt themselves and get down on themselves. My biggest accomplishment is knowing that your job does not define you and the no's do not define you. I have recently discovered that, and I think that was the biggest shift in my career on building that confidence for myself, and doing that while being a full-time mom of two. It's really not any deals that I've closed, or any money that I've made. It's really just self-growth, because I doubted myself a lot. I'm one of those people that I consider myself an innovator. I have a lot of ideas, but I could never get anybody to listen, because I was young and I wasn't in a position to really give my input. But I'm really trying to make strategic moves in my career to make sure that I can hold a position that is valuable in a way that I can make others that were like me at that age more comfortable and confident in who they are and what they can do in that world.
02What advice would you give to young women entering your industry?
Always stay true to who you are, and don't let others determine your confidence. I think as women in a lot of industries, we are pigeonholed, and we are put in a corner. When we really excel and we have the attributes such as a man, we're celebrated for it. But when we're in a role that's maybe male-dominated, and we still are feminine, and we still are kind, and we attract more bees with honey, you are looked at in a different light. I think that can really start to play on what you deserve, whether monetarily, or respectfully. As women, we juggle so much, and we are naturally empathetic, so I think stay true to who you are. If you are a feminine corporate woman in a male-dominated field, don't rough yourself up. Stay that way. You have to separate identity and role, meaning your job is this, but your role is this, but your identity is who you are on the inside. I have had so many great people throughout my career that have helped me build up that confidence in myself, to know that you can do it all. I aim to be kind of a mentor for other people and younger women in the industry, or maybe women who have been a teacher for the majority of their lives and are looking to go into healthcare sales or different things like that. I just think you can do whatever you want to do. It's just, are you willing to put in the time and not sacrifice yourself?
03What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in healthcare finance is navigating increasing regulatory complexity, particularly around programs like 340B, while also standing out in a highly competitive sales environment. At the same time, there is a tremendous opportunity to improve healthcare outcomes by connecting the right talent with the right organizations and helping hospitals strengthen access to care for underserved communities.
04What values are most important to you in your work and personal life?
The values that guide both my work and personal life are kindness, integrity, authenticity, and a deep commitment to serving underserved patients and communities while making a positive impact on the lives of others.
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