Her Story
About Emma
Emma Cross serves as an Executive Assistant at Rebound Dynamics, a B2B technology and SaaS company focused on inventory management and supply chain solutions, a role she has held for just over a year and a half in Houston, Texas. Originally from London, where she worked as an executive assistant for several companies, Cross transitioned into her current position after periods of family focus, volunteer work, and consultancy, leveraging her qualifications as a teacher. In her role, she leads initiatives in sales lead generation, account management, and operations, with a leadership approach centered on encouragement and empowering women in the workplace. As one of the few women in a male-dominated industry, she has recruited additional female talent and emphasizes the importance of bravery, honesty, and staying true to oneself for professional success.
Her Interview
Ten minutes with Emma
01What do you attribute your success to?
Being brave, honest, staying true to myself, and courageous.
02What advice would you give to young women entering your industry?
Be brave. Don't give up. Push through. The men seem to have connections laid down already, but we're getting there.
03What are the biggest challenges or opportunities in your field right now?
Being a woman in a male-dominated technology SaaS industry is a challenge, but there are opportunities in account management, sales, and software development.
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