Erica Calhoun

Meet a trailblazing marketing virtuoso who has spent two decades masterfully crafting and executing game-changing marketing strategies across both B2B and B2C landscapes. As a distinguished leader in the industry, she has consistently demonstrated her ability to orchestrate multi-million dollar marketing campaigns that not only meet but exceed expectations, earning her both Employee of the Year honors and an industry Woman of the Year nomination.

With an exceptional eye for innovation and a strategic mindset, she has built an impressive track record of driving revenue growth and elevating brand portfolios to new heights. Her unique blend of creative thinking and financial acumen has proven instrumental in delivering outstanding results across all marketing disciplines.

Beyond her marketing prowess, she stands as a beacon for workplace diversity and inclusion, serving as the Chairperson of the company's Diversity, Equity & Inclusion Council. In this role, she actively champions the creation of a more inclusive workforce through strategic hiring initiatives, comprehensive training programs, and effective retention strategies.

Her expertise spans an impressive array of areas, from brand development and public relations to CRM and strategic communications. She has left her mark across major sports and entertainment properties, including the NBA, WNBA, NFL, MLB, NHL, US Open, Super Bowl, and Olympic Games. Her skillset extends to luxury VIP experiences, gaming, hospitality, and community relations, making her a versatile leader who consistently delivers exceptional results through strategic program development and flawless execution.