Erica Leonor

I attribute my success to real-world experience that I often refer to as my “University of Life.” I have traveled the world learning about and connecting with people from many different cultures. This has taught me so much about human behavior, values, and communication. Immersing myself in study on habits, mindset, God, and how to speak have been invaluable in my growth. At the core of my success is a commitment to serving others and helping people elevate their own abilities, particularly by strengthening and honoring their authentic voice. Success is giving people the benefit of the doubt, cheering other people on, and complimenting others. I also believe that maintaining balance in my life as a mother has grounded my perspective and strengthened my ability to connect with and support others in a meaningful way.

To protect my energy. As much as possible, be intentional and focused on things that fulfill my purpose as a mother, wife, business owner, and woman of faith. I don't have to do it all. In fact, figuring out how to do it all is one of the most stressful things I encounter. Instead of investing my energy in things that don't serve me (even if they have to get done), find someone who can help me do it. Learning how to do this is hard- because now it is allowing other people to enter into a space where I typically do things for myself. But allowing myself to let it go and work with others to fill in the gaps of the things that don't have to be done by myself is one of the best things for my career.

I would encourage young women to not be afraid to ask. Most women never work up the courage to ask for what they want- whether that be a raise and promotion, opportunity, or seat at the table. It is something I continually have to remind myself of, because asking is often uncomfortable. But by just asking to be put in the right room with people has escalated my opportunities and boosted my confidence in so many ways. Confidence is essential—especially in learning how to use your voice effectively and stand firmly in your expertise. I also believe it is important for women to support one another, actively uplift each other, and help create pathways for more women to step into leadership roles.

One of the biggest shifts in my field is the rapid rise of artificial intelligence. While AI is a powerful tool for generating content and improving efficiency, it cannot replace genuine human connection or authentic communication. This presents both a challenge and an opportunity: professionals who rely solely on automation may lose their distinctiveness, while those who prioritize real voice, trust, and human-centered communication will stand out and create deeper impact. It is those that know how to use AI, but also be better than it in the way they speak, who will thrive.

The values that guide me most are vision, human connection, and service to others. I am deeply committed to empowering people—especially women—to recognize and use their voice with confidence. My family is also central to my life and informs many of my decisions and priorities. In addition, I value community involvement and faith, which keep me grounded and aligned with a purpose-driven approach to both my personal and professional life.