Ericka Cole

Ericka Cole serves as Director of Sales and Marketing for a company specializing in imaging accessories manufacturing in Columbus, Ohio. In this role, she manages all marketing and direct sales efforts for imaging accessories used with tables for cameras from brands including Siemens, GE, and Philips. Cole brings three years of experience to the position and has contributed to significant company growth, helping increase revenue from $220,000 to a pace toward $1 million in her first year. She holds a bachelor's degree and is two courses away from completing her master's degree, with plans to finish before the end of the year. She is also working toward a project management certification, needing one additional credit. Cole is a member of AHRA, a professional organization in the radiology field. She attributes her success to hard work, determination, a drive to accomplish goals, and her visionary approach. Cole emphasizes ethical practices in her work, striving to be fair to other companies, her own organization, and herself, and she values selling products she believes in. Among current challenges in her field, she notes the impact of dealers on direct sales compensation and difficulties with establishing new vendor relationships due to a recently launched commerce site.