Erika Jauregui, M.A.

Erika Jauregui, M.A., is a digital marketing professional serving as Digital Marketing Manager, Enrollment Strategy, at the University of the Pacific in Stockton, California. With a career in marketing spanning more than eight years, Erika specializes in developing data-driven digital strategies that support enrollment, engagement, and growth. Her expertise includes SEO/SEM, website development, content creation, social media, paid digital campaigns, email marketing, analytics, and audience strategy. She previously worked in marketing at Financial Center Credit Union and has progressed through several marketing and enrollment-focused roles at the University of the Pacific.

Alongside her marketing career, Erika is an adjunct associate professor at San Joaquin Delta College, where she teaches public speaking. Her background in communication and speech and debate has shaped her ability to connect with diverse audiences and communicate effectively across professional and academic settings. She earned a Bachelor’s degree in Communication and Media Studies from the University of the Pacific and a Master of Arts in Communication and Media Studies from California State University-Sacramento, where she also served as a graduate teaching assistant and assistant coach for the speech and debate team.

Erika is also passionate about leadership, community, and creating inclusive environments. She previously served as Chair of the University of the Pacific’s Staff Advisory Council and has contributed to university committees focused on diversity, equity, inclusion, and institutional priorities. Outside of work, she enjoys staying active through strength training, hiking, and spending time outdoors, having previously competed in powerlifting for three years. She also enjoys helping at her friends’ family winery during weekends and special events, creating arts-and-crafts experiences with friends, and gathering regularly with her extended family.