Erika Locatelli Muzzioli
Erika Locatelli is a skilled marketing professional with over 5 years of experience in building and executing high-impact marketing strategies across the consumer services, industrial materials, real estate, and manufacturing sectors. Fluent in English, Spanish, and Italian, Erika combines a global perspective with a creative and analytical approach, optimizing messaging across traditional and digital platforms. She holds a master’s degree in Design and Media Management from Miami International University of Art & Design and is a Certified Digital Marketing Professional from the Digital Marketing Institute.
For the past three years, Erika has served as Marketing Director at Curallux, where she leads strategy development, brand positioning, and campaign execution in the competitive hair restoration industry. Among her key achievements is building and mentoring a high-performing marketing team and successfully launching a new product line that strengthened the company’s market presence. Previously, she held leadership roles at Kent Services, AmeriKooler Inc., and Doggie VIP, consistently driving growth, enhancing digital presence, and exceeding performance objectives. Erika credits her professional development to the guidance of her father and her current CEO, who have been influential mentors throughout her career.
Outside of her professional pursuits, Erika enjoys challenging herself with puzzles and has a deep love for animals, reflecting her curiosity, patience, and compassionate nature. Her career reflects a blend of strategic vision, hands-on leadership, and commitment to innovation, positioning her as a respected marketing leader and mentor in her field.
• Certified Digital Marketing Professional, Marketing
• Basic Module of Photography
• Miami International University of Art & Design - Master's degree in Design and Media Management
• IESA - BS, Marketing
What do you attribute your success to?
She attributes her success to her family, who are her biggest motivators.
What’s the best career advice you’ve ever received?
From her father: if you can go to sleep at night with a clear conscience and be at peace, you have done the right thing.
What advice would you give to young women entering your industry?
You don't need to know everything; confidence is built through action—go for it even when you're afraid.
What are the biggest challenges or opportunities in your field right now?
Biggest challenge: educating people about red light therapy technology and proving that it works. Opportunity: expanding product offerings in the wellness market where her company is a leader.
What values are most important to you in your work and personal life?
Honesty and transparency.