Erika Marquez, MBA
Erika Marquez, MBA, is a seasoned automotive aftermarket sales executive and currently serves as Director of Sales, Automotive OEM at Warn Industries. With over two decades of experience in the automotive sector, Erika has built a reputation as a strategic leader with deep expertise in new market development, business growth, and customer relationship management. Her career spans roles in OEM sales, international sales, and manufacturing leadership, highlighting her ability to navigate complex business landscapes while driving results.
A strong advocate for excellence in customer service and manufacturing, Erika combines technical knowledge with a customer-focused approach. She began her career in engineering and manufacturing process implementation, later transitioning into national and international sales management, where she led teams to achieve significant growth while introducing innovative solutions to the market. Erika’s leadership is marked by her commitment to continuous improvement, brand development, and fostering long-term partnerships across the automotive industry.
Beyond her professional achievements, Erika is an active industry volunteer and thought leader, serving on councils such as the Light Truck Accessory Alliance (LTAA) and the Truck and Offroad Alliance (TORA) under the Specialty Equipment Market Association (SEMA). She holds an MBA in International Business from Concordia University-Wisconsin and an Industrial Engineering degree in Manufacturing Systems from Universidad Autónoma de Ciudad Juárez. Fluent in both English and Spanish, Erika brings a global perspective, mentoring others while championing diversity and inclusion in a traditionally male-dominated industry.
• Sales Management
• Concordia University-Wisconsin - M.B.A.
• Concordia University Wisconsin 2018 MBA student of the year
• Sales Team Annual Recognition (STAR) Award
• Light Truck Accessory Alliance Council
• National Association of Professional Women
• Specialty Equipment Market Association (SEMA)
What do you attribute your success to?
I attribute my success to a 17-year career in sales, combined with a strong commitment to continuous learning and professional growth. My experience across diverse sales environments has strengthened my ability to build relationships, drive results, and adapt to evolving business needs. In addition, earning my MBA from Concordia University has provided me with a solid strategic and leadership foundation, enabling me to approach challenges with both practical insight and academic rigor.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep going—stay persistent, remain focused, and continue moving forward even when challenges arise.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is navigating the shifting landscape of the automotive industry, particularly with the growing emphasis on electric vehicles. In my role, a key sales point has traditionally been promoting electric cars, so changes in availability or consumer perception present both challenges and opportunities. At the same time, this shift allows me to explore new strategies, educate customers, and adapt our sales approach to meet evolving market demands.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are flexibility and building strong relationships. Being adaptable allows me to navigate changing circumstances with confidence and creativity, while prioritizing meaningful connections—especially with customers—ensures trust, loyalty, and long-term success.
Locations
Warn Industries
El Paso, TX 79938