Erika Moore

Erika Moore is the Senior Marketing Manager, Demand Generation at her current SaaS company, where she manages demand generation for the IT operations and InfoSec verticals. Her products target financial institutions, and her responsibilities include working with sales to move leads through the funnel, supporting events, webinars, ads, and email nurtures. With 13 years of experience in marketing and communications roles, she began her career at Michigan State University, her hometown institution, where she earned her master's in strategic communication with a digital media focus while leading digital marketing efforts for a research department. She then spent five years at a financial services company as Senior Social Media Specialist, managing corporate social accounts, a social selling program, and executive LinkedIn presence in a highly regulated environment. This was followed by a role at a large insurance company handling social media, website, PR, SEO, and awards campaigns. At Service Express, an IT company, she focused on full-funnel pipeline creation through email nurture programs and direct mail, helping influence 3.2 million dollars in pipeline along with numerous SQLs and MQLs. She attributes her professional success to ongoing relationships with mentors from previous companies and recommends that young women entering the field continue learning from those around them, create strong relationships, and make data-driven decisions.