Erin Martin, VP of Sales and Marketing on Influential Women

Influential Woman · marketing & advertising

Erin Martin

VP of Sales and Marketing, Netsertive

Morrisville, NC 27560-0199

Certifications · Degrees · Memberships

Degree Colorado State University Bachelor of Science Degree Business Administration; Marketing 2001 - 2005 Degree Business Ethics Certificate Degree Honors Program Scholar Degree Thesis: International Business Ethics Member CSU honors program Member Club soccer

Her Story

About Erin

At the intersection of marketing and operations lies their true passion – orchestrating the perfect harmony of people, processes, and technology to achieve extraordinary outcomes. As a dedicated marketing professional, they thrive on transforming organizations through strategic implementation and innovation.

With an insatiable appetite for knowledge, they are deeply immersed in the world of B2B marketing, specifically focused on scaling brands that radiate both personality and purpose. Their enthusiasm extends to agile project management and content strategy, and they're always eager to connect over coffee with fellow practitioners in these fields.

Their comprehensive expertise spans an impressive array of marketing disciplines, seamlessly integrating Customer Journey Mapping, Digital Marketing, and Marketing Automation with Brand Development. As an advocate for modern marketing methodologies, they excel in Agile Marketing, Content Marketing, and Account-Based Marketing strategies. Their skillset further encompasses Email Marketing, Demand Generation, and the creation of impactful Marketing Collateral & Sales Enablement materials.

In the digital realm, they demonstrate mastery of B2B Marketing, SEM, SEO, and Social Advertising, while maintaining strong capabilities in Communications and Vendor and Partner Management. This diverse skill set allows them to craft and execute comprehensive marketing strategies that deliver measurable results.

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