Erinn Maher Shaw
Erinn Maher Shaw is a luxury and experiential travel designer, founder of 2MuchFun Travel, and a lifelong explorer dedicated to crafting story-driven itineraries for curious travelers. An Oregon native with over 30 years of experience in customer service, hospitality, tourism, recreation, and food and beverage, Erinn has always been the friend who delighted in planning trips and sharing expert travel tips. In 2020, she transformed that passion into a profession, becoming a travel advisor and creating a business that blends her deep industry knowledge with her love for helping others discover the world. Today, she plans, books, and elevates travel experiences for clients with exclusive perks, upgrades, and access to top hotels and cruise lines—at no added cost.
Before launching her own travel business, Erinn built a dynamic career within the travel and public service sectors. At Redmond Municipal Airport, she created beloved community programs like the Flybrary lending library and the Airport Therapy Dog program, while also earning certifications in Airport Customer Experience and Accessibility. She later brought her organizational and service expertise to the Bend Park & Recreation District as a Park Services Administrative Assistant. Across every role, Erinn has excelled in staff management, marketing, community outreach, event coordination, and cultivating meaningful relationships with federal, state, and local entities.
Whether designing a honeymoon in Europe, mapping out a college tour, planning a family vacation, or inspiring a simple staycation, Erinn brings creativity, care, and a personal touch to every itinerary. Her background in communication, her training in HR management, her conversational Spanish, and her talent for connecting with people all enrich her work as a travel advisor. Passionate, resourceful, and genuinely excited about building relationships, Erinn continues to help travelers see the world—and experience it more deeply—one unforgettable journey at a time.
• Human Resources Communication
• Human Resources Management
• Advanced Fora Advisor
• Certified Travel Advisor
• ASTA Member
• Airport Customer Experience Specialist
• Associated Professional Member
• Certificate in Airport Accessibility
• University of Oregon- B.A.
• Kappa Alpha Theta
What do you attribute your success to?
I attribute my success to the decades I’ve spent immersing myself in food and beverage, hospitality, tourism, and travel — industries that taught me how meaningful human connection can be. Over the years, my passion for travel, food, wine, and wellness aligned with my desire to support people through life’s transitions, allowing me to build a career rooted in empathy, expertise, and service. I’m especially proud of the work I do with breast cancer survivors, helping them create trips that bring hope, healing, and celebration, and giving back through donations that support their journey.
What advice would you give to young women entering your industry?
My advice is to build a career around what genuinely lights you up, not what simply looks impressive from the outside, because passion will carry you through the seasons when the work isn’t glamorous. Lead with service rather than sales and remember that when you focus on helping people first, the right clients and opportunities will follow — and don’t forget to keep expanding your network and resources along the way.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in travel right now is balancing the perception of a glamorous industry with the reality of its demands: endurance, constant learning, and community-building. External factors like government shutdowns, political uncertainty, and global events can change clients’ plans overnight, and many travelers still rely on self-booking platforms like Expedia, which lack the personalized guidance and human touch a travel advisor provides.
What values are most important to you in your work and personal life?
The values I hold most important in my work and personal life are compassion, empathy, and curiosity. They guide me in creating meaningful, personalized travel experiences that go beyond what online booking engines can offer, ensuring every traveler feels truly heard and cared for.