Influential Woman · Dessert Business
Eshal Lakhani
CEO and Founder, The Veloura Desserts LLC
San Antonio, TX 78249
Her Story
About Eshal
I'm the CEO and Founder of The Veloura Desserts LLC, a business I started in my senior year of high school not thinking we would rebrand it and grow to the scale we're at today. We now cater our desserts to local coffee shops and other businesses throughout San Antonio and Houston. It has been challenging for the most part, but it's also very impressive to see at what scale we're doing it at this young age. I'm super grateful for my team and everyone that helps make my dreams come true, because it's definitely not a single-person job. My main area of expertise is curating South Asian-inspired desserts, and we're home to San Antonio's first matcha cookie. My key responsibilities include making sure all the inventory is in stock, having conversations with our team, communicating with large orders and upcoming clients, sending out invoices and making sure they're accurate. I take full charge for deliveries since my team is more focused in the kitchen space, so I'm more focused on the front force. I make sure the deliveries are there, go meet the managers, meet the owners, and do all the meetings. I learned everything by myself, googling everything late at night, running to the courthouse to get licenses, setting up health inspections, and conversing with every other vendor. There's a lot of different certificates and licenses that I never knew existed, and not a regular person would know that all this goes into running a brand behind the scenes.
Her Interview
Ten minutes with Eshal
01What do you attribute your success to?
I definitely attribute my success to my parents and my close friends. They have been there through the late nights where I'm like, oh my god, I can't do this, I give up, I don't want to do this anymore. It gets too much, I'm so over it, I already have so much going on, I don't need this going. But then they're there to remind me of why I chose this, and what makes this so personal and so meaningful to me. My parents have always been in the business world, so growing up, I've always just seen every single family member, whether that be my cousins, my brothers, anyone of any age, they've always had a business. That environment taught me to just get ideas and start them without thinking about failure, just taking it one step at a time and learning new things about it.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is just take that leap forward and just dive in, because you never know. You'd rather dive into something and at least build something than think a couple years later, oh, I wish I did that. You would never want to regret something. It's like, oh, I wish I went to that place when I was there. No, go, you live one life, just go do it, and don't think about it. The worst that's gonna happen is you're gonna fail, you can pick yourself back up, and move along, because you're gonna learn lessons from that situation.
03What advice would you give to young women entering your industry?
Always be confident, keep your head high. There will be a lot of obstacles that come in your way that will make you want to quit, or make you feel a certain way. There'll be a lot of clients and customers that will bring you down, try and tear you down. Even family members and your close friends that would support you will try and bring you down, but you just have to keep your head high and just keep going at it. Whatever you want to do, just go full force, do that, and trust me, you will come out on the other end. All those people that you thought mattered will no longer matter to you because you curated something so much far bigger than what they didn't support.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenges in our field right now are definitely getting all the licensing and all that, the upfront costs, those one-time costs of just opening a company. At my age, you wouldn't expect someone to have all that money. I had to pour in all my savings, I didn't take any money from anyone, no loan, nothing, so it's just straight of my own liquid money poured into this company. All the blood, sweat, and tears, everything from day one is all mine, and I've never changed that. It's always very challenging when you don't see the result you want so fast, but you have to remind yourself of why you chose to go down this path. You're not gonna see the positive side so fast within 2 months, you're not gonna expect to see a result so fast, but you won't, no matter what business it is. It takes time.
05What values are most important to you in your work and personal life?
The values most important to me are definitely a lot of dedication, a lot of creativity, a lot of patience, especially with these things, because going back and forth in contracts and stuff takes a lot of determination and perseverance to actually get that contract signed. Vendors will go back and forth, nag at your brain, so you have to be very curious, you have to be very dedicated, you have to be very transparent when it comes, and you have to be very blunt at times. You have to say, okay, this is it, it either happens like this, or we cannot offer this, because we're not gonna put our company at a loss. But we will come to a conclusion of where both parties can meet mutually, and set price at that.
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