Influential Woman · Telecommunications
Eugenia Navarro Palacios
Associate Director, Verizon
Weston, FL 33326
Her Story
About Eugenia
Born and raised in Caracas, Venezuela, Eugenia Navarro Palacios is a marketing expert, corporate leader, entrepreneur, and advocate for women’s empowerment. With an MBA in Business Marketing and more than two decades of experience in telecommunications, she has built a career centered on commercial strategy, brand growth, and customer acquisition, translating deep industry expertise into measurable business impact.
After surviving a home-invasion kidnapping, she relocated to the United States with her family and rebuilt her career from the ground up while balancing motherhood and personal recovery. During this transition, she also rediscovered creativity as a form of healing, which led her to publish a stress-relief coloring book available on Amazon.
Today, Eugenia serves as Associate Director at Verizon, where she leads the commercial strategy for Walmart Family Mobile, one of the company’s key value brands within the competitive wireless market. In this role, she drives growth strategy, customer acquisition initiatives, and business performance across a national retail ecosystem. Alongside her corporate leadership, she is co-founder and CMO of Body Comfort Spa in Venezuela and founder of Clarus Business Consulting, where she provides pro-bono strategic guidance to women-owned businesses. She also leads a community of thousands on Instagram, inspiring women to embrace ambition, wellness, and identity.
Her Interview
Ten minutes with Eugenia
01What do you attribute your success to?
I attribute my success to resilience—especially in moments when life makes you believe everything is already set: your career, your plans, your future. And then life shifts in a completely different direction.
I had to come to the United States and start my career from scratch. In Venezuela, I was a Sales and Marketing Manager, managing a double digits budget. In the U.S., I restarted as a Coordinator, and it was a full reset—professionally and personally.
That is what resilience means to me: not allowing unexpected change to define your limits, but instead using it as fuel to rebuild.
And more importantly, it’s realizing that when you do it again, you don’t just do it for yourself—you also gain the perspective and strength to help others who are navigating the same journey.
02What’s the best career advice you’ve ever received?
Remain adaptable and committed to continuous learning. In any industry, long-term success depends on the ability to embrace change, stay curious, and consistently evolve beyond your comfort zone.
03What advice would you give to young women entering your industry?
There are countless opportunities for women today—as professionals, entrepreneurs, and leaders—if you remain competitive, curious, and informed about what is happening not only within your organization, but also beyond it.
By staying engaged and continuously evolving, it is possible to build a fulfilling career while also nurturing a family and maintaining a healthier sense of work-life balance. Just as importantly, you create and attract a strong community around you—people who are willing to support and uplift you as you grow and succeed.
That is the kind of guidance I wish I had received in my 20s when I was just beginning this journey.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge and opportunity in my field right now is the same force: AI. We are going through a major transformation in how artificial intelligence is reshaping industries, businesses, and society as a whole, and it brings both disruption and opportunity at the same time.
The pace of change is forcing us to rethink traditional ways of working and to question long-standing assumptions. While that can feel overwhelming, it also creates space for innovation. If you can identify what has always been done and reimagine how it can be done differently, more efficiently, and from new perspectives, that disruption becomes a real advantage.
I see this moment as both a challenge and a privilege. We are in a period where technology is redefining how value is created across industries, and being part of that transformation means contributing to how work, communication, and business models will evolve in the years ahead.
05What values are most important to you in your work and personal life?
In both my personal and professional life, integrity is the value that matters most to me. Being able to live in alignment with what you say—both professionally and personally—creates consistency, and that consistency is what ultimately drives long-term success.
To me, it’s essential that if you advise others to act in a certain way, you hold yourself to the same standard even when no one is watching. Without that alignment, credibility is lost, and over time, it simply doesn’t work.
Equally important is having a strong sense of community and support—whether through family or the people around you—who ground you when things become challenging. And finally, self-confidence plays a key role: the belief that no matter what happens, you have the ability to figure it out, adapt, and move forward.
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