Eva Grand

I've been in my field for over 10 years, and my career has taken me through some really interesting paths. I started in production at a TV broadcast company for sporting events, which eventually turned into a talent management role where I managed over 30 on-air talents. This was really at the very beginning of a more cohesive approach to social media and influencer management - these were people that were on TV, so it was a little bit of a different approach, but a big part of my role was essentially helping expand their audiences and their presence in the U.S. market through social media and traditional media coverage. After close to 5 years, I decided to test out working with other clients, since all of my experience had been in-house in the sporting and broadcasting world. I switched to working in ad agencies for over 3 years, which was my first hands-on experience with public relations - running campaigns for both U.S. and U.S. Hispanic-focused customers with a lot of bilingual work. I worked with a pretty broad array of customers, from hospitality to local supermarket brands, Neutrogena, and Dyson, which was pretty cool. Eventually, I made my way into Dell, where I've been for close to 5 years, which is insane to say because it's honestly gone by so quick. My role first started as Small Business B2B Influencer Relations Manager, managing all external influencer partnerships to attract small business owners, entrepreneurs, and medium-sized businesses. After a little over 2 years, I switched to what I do currently, which is managing their internal influencer program. I built this program from the ground up - it was initially a pilot and has turned into a full program. I work with employees to have a social presence to help tell Dell's story through their own voices and lenses, essentially helping tell the brand's story through our most valuable resource, which is our people. My main area of expertise is definitely corporate brand building, social media, and influencer relations. A typical day for me involves lots of relationship building, which is actually my favorite part of the job - getting to talk to different employees and help them tell Dell's story. It's very different every day. Some days it's more focused on product, other days on technology and innovations, and other days on storytelling around an event or their experience in the company. My day involves many calls, sometimes presentations sharing about the program itself, whether positioning it for other teams to partner with us or sharing briefs to our leadership on how the program is performing, all the way to finding new members for the program. There's a lot of internal conversations, pitching, and connecting the dots, and another big chunk of my day is honestly spent ideating content ideas for the different members I work with. It's pretty strategic, but there's also a good amount of creative work, which makes it really fun.