Evangelia Varelas, Digital Marketing Consultant on Influential Women

Influential Woman · BeverageAlcohol

Evangelia Varelas

Digital Marketing Consultant, Self-employed

Farmingdale, NY

17Years experience

Certifications · Degrees · Memberships

Degree Bachelor's in Marketing and Public Relations Cert WSET L2 Spirits and Wine Cert WSET L2 Wine and Spirits

Her Story

About Evangelia

I have been in the beverage alcohol industry for almost 15 years, hitting all tiers of the three-tier system with most time spent in wholesaler and supplier roles in management and sales. After COVID paused sales, I pivoted to e-commerce, building digital teams and developing digital footprints for beverage alcohol companies like Infinium Spirits and Surfside while consulting. I also managed brands and trade marketing, and value connecting dots across the industry to become a better salesperson. I am a relationship builder who enjoys seeing the results of digital ecosystems for clients.

Her Interview

Ten minutes with Evangelia

01What do you attribute your success to?

I attribute my success to having extraordinary mentors like Hiba Fenwick and Tim Parker, being agile and able to pivot in my career from sales to digital, and staying confident while building relationships.

02What advice would you give to young women entering your industry?

Always stand on your truth and never let go of your values and morals. In this male-dominated industry you are tried and tested daily, so good core values help guide you and build respect and reputation.

03What values are most important to you in your work and personal life?

Do not sell yourself short, have integrity, confidence, and honesty. Your reputation and brand are built on these values both professionally and personally.

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