Her Story
About Evonne
Evonne Montoya brings more than three decades of experience in accounts receivable and collections to the cannabis sector, where she has worked for the past 8 years. Beginning with startups and numerous mergers and acquisitions, she advanced to her current role as Customer Success Manager for CCA, Cannabis Credit Association, supporting AR managers and CFOs across the industry. Montoya is known for her ability to integrate teams, particularly bridging sales and AR departments, drawing on her strong communication skills and passion for customer relationships. She values authenticity and encourages young women entering the field to remain true to themselves, stand their ground professionally, and persist with tenacity even in challenging environments.
Her Interview
Ten minutes with Evonne
01What do you attribute your success to?
I attribute my success to a combination of hard work, dedication, integrity, and intentional goal‑setting. I’ve built my career by showing up consistently, staying committed even when challenges arise, and holding myself to a high standard of professionalism. Integrity guides every decision I make, and setting clear goals keeps me focused, disciplined, and moving forward with purpose.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to prioritize quality over quantity. Doing fewer things exceptionally well creates more impact than doing many things quickly. That mindset has shaped how I work, lead, and deliver results.
03What advice would you give to young women entering your industry?
Keep being yourself and staying authentic. It’s absolutely okay to be kind and professional while still standing your ground. Speak up for yourself, stay true to who you are, and keep moving forward with integrity. Persistence and tenacity will carry you far.
04What values are most important to you in your work and personal life?
Integrity
Doing what’s right even when no one is watching is non‑negotiable for me. In both work and life, I believe consistency builds trust — and trust is the foundation of any meaningful relationship or professional partnership.
Accountability
I take ownership of my decisions, my work, and my outcomes. Whether I’m leading a high‑volume AR project or navigating personal commitments, I believe in showing up fully and following through.
Persistence & Tenacity
I don’t quit when things get difficult. I push through challenges, stay focused on the goal, and keep moving forward. This mindset has carried me through complex reconciliations, multi‑state operations, and personal milestones.
Authenticity
I value being true to who I am — kind, professional, direct, and grounded. I believe you can be respectful and still stand your ground. Authenticity creates clarity, and clarity creates momentum.
Growth & Continuous Improvement
I’m always learning, refining, and elevating how I operate. Whether it’s mastering new systems, improving processes, or evolving personally, growth is a constant priority.
Respect
I treat people with respect and expect the same in return. Healthy communication, boundaries, and professionalism matter to me in every environment.
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