Her Story
About Fabiola
Fabiola Camacho is a strategic communications and public relations leader based in the Greater Chicago Area with more than a decade of experience in B2B technology PR. She currently works with Roger That Communications, where she supports early-stage startups and growth-stage companies with media relations, messaging, and thought leadership programs. Her work is especially focused on enterprise tech, developer tools, cybersecurity, and AI-driven companies, where she partners closely with executives to build and execute high-impact communications strategies.
Throughout her career, she has held senior communications roles across several notable organizations in the tech ecosystem. She previously served in leadership positions at project44 and Cobalt, where she built and scaled corporate communications functions, led global PR initiatives, and developed award-winning programs. Earlier in her career, she worked with agencies such as Highwire PR, supporting clients including GitLab and SonicWall, and held communications roles at Keeper Security, Inc., where she strengthened brand positioning and executive visibility.
She holds a bachelor’s degree in Political Science from Stanford University and has built a reputation for a “white-glove” approach to executive communications, particularly in shaping thought leadership platforms. Her professional philosophy centers on clarity, storytelling, and mentorship, with a strong commitment to developing talent through internship programs and team leadership. In addition to her corporate work, she has contributed to nonprofit and community initiatives, reflecting a long-standing interest in leadership, service, and inclusive communications practices.
Her Interview
Ten minutes with Fabiola
01What do you attribute your success to?
I think my family taught me the value of hard work and ethic, and I think that's carried me really far in my career. Every time I get frustrated, or disillusioned, or when a setback occurs, I remember, okay, this is part of life. And hard work is never a bad thing, and hard work is rewarding. I remind myself of that, and that's something that I learned from a young age from my family.
02What’s the best career advice you’ve ever received?
One of the things that I learned, and one of my mentors taught me, is that you have to manage up as well. If people keep asking you to do things, you have to then ask, okay, I'm also working on this, this, and this. What is more important? As someone who's early on in their career, it's important to learn how to manage up. I know early on in my career, I was just so eager to please, and I've always been a hard worker, I'm very proud of that, but I would take on too much. And then once you're further on in your career, it becomes second nature to juggle all those balls in the air.
03What advice would you give to young women entering your industry?
I think my biggest piece of advice would be to go for it. If there's an industry, a client, or a job that seems interesting for you, try it out. The time is going to pass anyway, and you may discover or fall in love with something you didn't expect.
04What values are most important to you in your work and personal life?
The first step is being very organized. Making sure that things don't fall through the cracks, and just knowing exactly what you have to get done throughout the day, because something will always come up that catches you off guard. So being able to say, okay, I now have to deal with this, which means X, Y, and Z gets deprioritized, but making sure that you are aware of all of the things that are going on. I think it really starts with being really organized. I love working with people and I really enjoy mentorship. Since my very first jobs, I've always started intern programs when they weren't available, because I think it's really important for us to pass on that next level and that learning to the next generation as well. I do enjoy mentorship, and at several different companies, I've started internship programs, and I've had people who report to me tell me what a great manager I am, and I take such great pride in that.
Keep Exploring
More Influential Women · Illinois
Join Influential Women and start making an impact. Register now.