Falguni Bhatt

Falguni Bhatt has spent more than 30 years in advertising and media planning. After earning a post-graduate degree in mass communications from Xavier's in Mumbai, she specialized in media planning because of her affinity for numbers and analysis. She began her career at a leading agency in Mumbai, trained under a respected media planner, and later moved to the United States. In the U.S. she restarted at DDB Needham, rose to associate media director at Gray Advertising, and then transitioned to the client side. At United Online she advanced from sales inventory roles to Director of Media Operations over seven years, gaining broad marketing experience including digital channels such as pay-per-click on Google and Bing. She continued at J2 Global for another seven to eight years, managing international teams, budgets, goal setting, and operations for SaaS products while learning coding to better direct technical teams. Today her expertise centers on orchestrating marketing campaigns across channels and integrating emerging technologies such as AI.