Fatima Ashraf

She is a visionary founder, designer, and technologist with a unique blend of expertise in AI systems, immersive technology, and visual design, currently serving as Founder of Couwed, where she sets long-term strategy across AI and immersive platforms, leads product architecture and technology roadmap, and drives enterprise growth through strategic partnerships. She is also pursuing an MFA in Design and Technology at Parsons School of Design - The New School, where she serves as Events and Communication Specialist and UI/UX Designer, designing visuals, maintaining WordPress sites, and producing digital assets for events and graduation ceremonies. Her design career includes serving as Art Director and Lead Designer at Half Full Studio, where she managed digital and conventional creatives for seven major clients and led a team of ten, and as Visual Designer at AimFit. She also served as a Teaching Associate at Beaconhouse National University. She holds a Bachelor's in Visual Communication Design from Beaconhouse National University, where she graduated with a 3.83 CGPA, was a Dean's Honor Roll student, received a scholarship, and was awarded a Gold Medal. She is recognized as a creative, technically adept, and entrepreneurial leader who bridges design, technology, and strategy to build innovative solutions that shape the future of immersive and AI-driven experiences.