Her Story
About Fernanda
My journey into real estate began in Brazil, where I started selling English school franchises when I was very young. I realized I had a gift for sales when I was successfully convincing older, established people to invest in businesses and open franchises. When I moved to Miami, I initially worked in banking, but the 9-to-5 structure wasn't for me - I excel with people, so real estate was the natural choice. I arrived when Brickell was nothing, and I've witnessed and been part of Miami's incredible growth over the past 20 years. My main area of expertise is relocation, and I pride myself on being the realtor I wish I had when I moved here. I don't just find properties - I help international families navigate every aspect of their move, from finding the right neighborhood that fits their lifestyle to connecting them with schools, pediatricians, and nannies. I handle both residential and commercial properties, supporting business owners who are relocating their companies to Miami. I work seven days a week because I believe in being fully available for my clients. My approach is built on empathy, honesty, and truly understanding what each family needs. I've been selected to host a TV program called American Dream, and I'm part of TRINCA, an organization that connects top producer realtors in Brazil and the U.S., allowing me to facilitate client exchanges internationally.
Her Interview
Ten minutes with Fernanda
01What do you attribute your success to?
I think my success comes from being very empathetic and being able to read people very fast. I can look at a family and know immediately whether they'll be happy on Brickell or in Sunny Isles - I put them in the right place and the right neighborhood. My honesty is crucial - it's hard to find somebody you can trust 100%, especially when you're in a different country, but my clients know they're completely taken care of. I sometimes even pay for things myself to make things happen when clients are abroad or can't handle something. I'm also not afraid of working - I work Sundays and Saturdays. I'm not the kind of realtor who says 'Oh, sorry, I don't do shows on Sundays.' Being a people person, my empathy, my honesty, and my willingness to work hard - those are what drive my success.
02What advice would you give to young women entering your industry?
I have three young women in my house, and what I tell them is: be kind, but don't be too nice. There's a difference - if you're too nice, people sometimes lose respect. But be kind. And here's something really important: do not lose your femininity. You can be strong and feminine at the same time. You don't have to be aggressive or masculine to be successful. There's an armor that I wore for so many years because I thought we had to fight against masculine energy, but no, you don't. There's space for everybody. Don't lose your feminine side. This is not a war - we're not fighting anybody, we're just here to be successful. I think my generation became too aggressive, too masculine, and we fought men for no reason for a while, until we woke up. You can be both strong and feminine.
03What are the biggest challenges or opportunities in your field right now?
The biggest opportunity in the Miami market right now is understanding that most of the companies transferring here haven't arrived yet. Everyone talks about Citadel and other big names coming over, but only the top executives have come so far. People are too attached to the $100 million deals, but they need to think about all the workers that are coming in the next 18 to 24 months - imagine what that will mean for the market. There are over 30 companies that have not arrived yet. Also, in November, Florida may have property tax exemption for Homestead, which is a huge deal. There's a big gap between now and November to buy your Homestead, because the moment we get exempt on property tax, prices are going to explode. Then everybody's going to move to Florida. Property tax is my biggest hurdle when I'm selling because when people think about how much they're going to pay, they hesitate. But if it gets exempt, I think we will see massive growth. The timing between now and November, and between now and when all the companies are settled in Miami - that's the big opportunity.
04What values are most important to you in your work and personal life?
Honesty is the most important value to me - it's number one. Trust and honesty go hand in hand. Respect is also essential, and it applies everywhere in my work and personal life.
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