Her Story
About Fidelma
Fidelma Crowe is Vice President of Global Sensory Consumer Science, based in Atlanta, Georgia. She has spent more than 27 years advancing in the food, beverage, and CPG sectors, progressing through roles at companies including Kerry Group, Cadbury (later acquired by Mondelez), Rakuten Keezer, and now Coca-Cola. Her expertise centers on sensory consumer science within research and development, where she leads over 40 scientists and drives methodology advancements, often integrating AI and technology partnerships. Crowe earned her PhD in Sensory Science from University College Cork as the university's first student in the field and later obtained a postgraduate diploma in coaching and leadership development from Jay Shetty. She is passionate about leadership development, regularly mentoring and coaching university alumni, and attributes her career growth to grit, strategic risk-taking, building networks, and influencing both upward and downward while bringing others along on the journey. Outside her professional role, she enjoys running marathons and values servant leadership.
Her Interview
Ten minutes with Fidelma
01What do you attribute your success to?
I come from a place of grit. Your career doesn't grow for you, you need to put yourself into those situations and move forward even when it's not clear. You have to believe there's a path forward and have trust in the company and people. Most notable is how I've grown my network and influenced up and down, bringing others on the journey with me.
02What advice would you give to young women entering your industry?
Learn your craft, network, be mobile and take risks to move forward. Have a tough skin in corporate America. Don't think about growth as a straight line, it ebbs and flows like the seasons. Don't underestimate your value and the power of what you've learned.
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