Her Story
About Foy
I start my day by making contact with any people that I have a current project going with, keeping them updated on where we are on their apparel, their signs, any artwork that still needs approval, just keeping an open communication with them on where we are in the process. Depending on the day, I'll get everything ready for screen printing shirts. For any of our local customers, I take the apparel or anything that we're doing for them to their business personally, mostly just to check in and see if there's anything else they need, and I like having that personal relationship with them. If we're doing any vinyl installs on any vehicles or storefronts, I communicate with them because a lot of that is weather-dependent, and I make sure that when we're doing installs, it's not conflicting with their regular operating business hours. I'm either working on production or being out in the field in contact with the customers. I really focus on looking out for our customers, not trying to just make a dollar and pushing them on something that they don't really need and isn't going to help facilitate their growth. We're here as a tool for other businesses, and I always give my clients my personal cell number so they can call me if there's ever an issue with anything.
Her Interview
Ten minutes with Foy
01What do you attribute your success to?
I would put a lot of it towards really just looking out for our customers, not trying to just make a dollar and pushing them on something that they don't really need and isn't going to help facilitate their growth. We're here as a tool for other businesses. With our national stuff, we orchestrate a lot of things, but it's for large companies that don't really need someone to cut them a break. We have one bar that's local that we've been friends with the owner for close to 10 years, and we've done t-shirts for her since she opened about 2 years ago. When she first started up, we knew she wasn't making a profit, but we gave her reasonable pricing and reasonable payment terms so she could still get the word out there and not have the financial burden of it. Just looking out for the customers, being realistic about what's actually going to help their business.
02What are the biggest challenges or opportunities in your field right now?
The biggest challenge we face is competition from online stores. We're in a commodities business, and sometimes there are people out there that are really just looking for the absolute cheapest option, and I totally understand that. With the online sales, if there's an issue with something, they don't really have anyone they can contact. I always give my clients my personal cell number so they can call me if there's ever an issue with anything. So really just the pricing on our online competitors, but I always try and sell the more personalized effect of what we offer. As for opportunities, we have a really wide reach and are able to travel and help businesses even just outside of our local area. We have a lot of assets at our disposal - pretty much anything print-wise, whether it's paper print, signage, anything regarding graphics, we can be a really one-stop shop for a lot of businesses. For a restaurant, we can do pretty much everything that they need, except for food and beverage and actual physical fixtures. Being able to be a one-stop shop for everybody means they have one person they can call and have all of it taken care of instead of having 6 different vendors for shirts, or menus, or glasses, or something like that. I think that's our biggest advantage.
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