Frances DeanBishop, Founder & CEO | Executive Performance Advisor on Influential Women

Influential Woman · Health and Wellness

Frances DeanBishop

Founder & CEO | Executive Performance Advisor, Aerobodies Inc.

Alexandria, VA

3Awards received

Certifications · Degrees · Memberships

Degree Bachelor of Arts in Communication Degree George Mason University Degree 1988 Degree Certified Executive Coach Degree Georgetown University Degree AI Consulting and Strategy Certification (in progress) Cert Certified Executive Coach Member Professional Services Council (PSC) Board Member Member Ernst & Young Entrepreneur of the Year Network (EAN) Member WBENC (Women's Business Enterprise National Council)

Her Story

About Frances

I founded Aerobodies 27 years ago after discovering my passion for wellness and fitness as a young athlete in high school. After graduating with my Bachelor of Arts in Communication from George Mason University in 1988, I worked in staffing, construction, and facilities management before transitioning into personal training and teaching. What really crystallized my vision was discovering the Harvard Business Review article on the 'corporate athlete,' which showed the remarkable similarities between executive performance in the boardroom and elite athletic performance on the field. As a former athlete myself, this framework resonated deeply with me. Today, I lead a team of about 20 professionals who work with organizations on their people, places, and performance. We started by working with executives at companies like Fannie Mae and major D.C. law firms in the 1990s, those who could afford these services at the time. My expertise lies in seeing into an organization, understanding the challenges executives face with their teams and performance, and designing both the programming and strategy to help them improve at individual and enterprise levels. I'm responsible not just for orchestrating large engagements, but also for the financial health of the organization and serving as the visionary, watching trends like AI and remote workplaces to inform how we serve our clients. Recently, we made the Inc. 5000 list for 2025, and I'm part of the Ernst & Young Entrepreneur of the Year program, which has allowed me to network with other amazing business owners and put myself in spaces I never imagined years ago.

Her Interview

Ten minutes with Frances

01What do you attribute your success to?

I attribute my success to treating people well and always remembering that no matter what the engagement is, whether it's going to the dry cleaner, picking up supplies, getting your car maintenance, or signing a contract, people will always remember how you treated them. For me, it's about really respecting people, no matter what stage or situation, and always leading with your best self in every way, shape, or form. Money will come and go, opportunities come and go, contracts come and go, they literally do. But people remember you, and opportunities will come to you when you're not in the room, when you're not on the phone, when you're not in the meeting, if people remember how you treated them. I've won more awards, I've been on more stages, received invitations and things like that, based on what people remember, totally unsolicited, because of the way I treated someone. Beyond that, my core values of honesty, integrity, and loyalty are incredibly important to me and are actually part of our vision statement here at Aerobodies. I think being loyal and showing loyalty to people really frames who you are and what you show to be.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from my dad. I remember when I started the company, I was really on the struggle bus, really struggling, and I was like, why did I do this? Oh my gosh, I gotta go back and get a job. And I remember him saying, one day you are going to make really good money. He said, because you're very dedicated, you're very driven, so it's obvious you're going to. But remember, when you start making really good money, remember to act like you're broke. It's been true. Living through multiple downturns, market downturns, economic downturns, I've been through four since the dot-com era. And it's true, the more you really are lean, Warren Buffett-type person, you don't have to be cheap, but just being really lean with your money and being watchful, that's the way you grow wealth, that's the way you grow legacy and business scaling, all of it, because you need cash, you need cash flow. And if you run short of that because you haven't really been lean and you haven't been able to take care of money and reserve it, then you won't do well.

03What advice would you give to young women entering your industry?

Stay open. Stay nimble, stay agile. There's so many different things you can do, and that's in any industry, but particularly in the health industry. I mean, it really is a trillion dollar industry because there's just so many things that you can do to be of service, to be of help to others. Lead with that, lead with being of service, not about what you can get out of it, but what you can contribute, and opportunities will follow.

04What are the biggest challenges or opportunities in your field right now?

AI, AI, AI. That's really every field, but the opportunities to find ways to leverage AI to help people discover their health and live healthier, whether that's prescriptions, health prescriptions for people, and I mean prescriptions by regimens and practices. I think there's a lot of opportunity with products, health products, I'm seeing quite a bit, and using AI to create them and provide better applications for individuals. I definitely think this remote workforce is a sad situation in that it's creating so many loneliness and mental health issues. However, there's a great opportunity for us to be diverse and to be creative with how we actually help people in this domain. I think those three, hands down, are really huge opportunities.

05What values are most important to you in your work and personal life?

Honesty, integrity, and loyalty are the values most important to me in my work and personal life. Those are the top three, and they're actually part of our actual vision statement here at Aerobodies. It's incredibly important to me to be loyal and to show loyalty to people, because I think that really frames who you are and who you show to be, what you show yourself to be.

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