Gabriela Salas

Gabriela Salas is a PR strategist and communications expert with over 25 years of experience. She has developed brands since the early 2000s in multicultural marketing and multicultural media, leveraging her bilingual skills as a Hispanic professional to navigate corporate America and consumer markets. Salas is the executive producer and host of the Que Pasa Boston podcast for iHeartMedia, where she conducts 25-minute interviews with figures such as gubernatorial candidates. Her career includes work in the airline industry and liquor business, as well as developing strategies for businesses, celebrities, and pro athletes focused on community impact. One of her notable achievements was launching Tailwind, a seaplane airline connecting Boston Harbor to Manhattan, where she advanced from VP of Communications to owner and ensured 40 percent of the staff, including the chief pilot, were women. Salas attributes her success to patience, determination, vision, and consistency, and she advises young women entering the field to embrace authenticity and their unique qualities. She serves on the board of the David Ortiz Children's Fund, as an advisor for the Pedro Martinez Foundation, and supports the Boston Arts Academy Foundation along with several Latino organizations. Her honors include recognition as an Extraordinary Woman from the City of Boston, a Woman of Inspiration from WISE (Women in Sports and Entertainment), and an Emmy nomination.