Gabriella Vitale
Gabriella Vitale is a seasoned brand strategist, marketing professional, and production expert with a passion for building brands that resonate. With a Master of Arts in Media, Communication & Critical Practice from the University of the Arts London, where she graduated with distinction, and a Bachelor of Science in Arts Management from Indiana University Bloomington, Gabriella has cultivated a unique skill set that bridges creative storytelling with strategic business growth. Her career spans over six years of experience across CPG, entertainment, and digital sectors, where she has helped both large-scale consumer brands and people-first personal brands grow through strategy, narrative, and community engagement.
Gabriella’s professional experience is diverse, encompassing CPG brand development, TV and film production, and talent management. She has led go-to-market strategies, creative campaigns, and consumer engagement initiatives, while also supporting on-set operations, post-production logistics, and talent partnerships. Gabriella is recognized for her ability to align creative storytelling with measurable outcomes, advising on brand positioning, market entry, digital and influencer marketing, and partnership strategies. Her work has delivered significant results, including driving brand growth and ROI for clients across multiple industries.
Beyond her operational expertise, Gabriella thrives on connecting people and fostering meaningful collaborations. She currently serves as Brand Communications Manager at RAFCO Management, where she leads influencer marketing and brand partnership initiatives, while also coordinating campaigns end-to-end for talent and brand clients. Gabriella’s inspiration comes from her love of storytelling and creativity, which she channels into every project she undertakes, from producing music videos and photo shoots to building brands that leave a lasting impact.
• AI in Business Essential Training
• A Beginner's Guide to Email Marketing
• What Is Generative AI?
• Google Ads Essential Training
• Email Marketing: Strategy and Optimization
• Digital Marketing Foundations
• Introduction to Graphic Design: Illustrator
• Introduction to Graphic Design: Photoshop
• Learning Photoshop Compositing
• Sustainability as an Innovation Opportunity
• Writing a Marketing Plan (2020)
• 43 Ideas for Starting a Side Business
• B2B Content Marketing Strategy: SEO Writing
• B2B Sales Foundations
• Becoming a Product Manager: A Complete Guide
• Branding Foundations
• Building an Integrated Online Marketing Plan
• Career Strategies for Women Re-Entering the Workforce
• Content Strategy for Marketers
• Excel Essential Training (Microsoft 365)
• Getting Started as an Agile Project Manager
• Inventory Management Foundations
• Marketing Tips
• Marketing: Copywriting for Social Media
• Microsoft Project Step by Step: Planning for Successful Project Management
• Nano Tips for Aspiring Product Managers with Cherie Luo
• Product Management: Customer Development
• Project Management Foundations
• Project Management Foundations: Schedules
• Project Management with Monday.com
• Project Manager to Project Motivator: Unlock the Secrets of Strengths-Based Project Management
• SEO: Optimize Your Social Media Profiles
• Supply Chain Foundations
• The 22 Immutable Laws of Branding (Blinkist Summary)
• Transitioning to Product Management
• University of the Arts London - MA
What do you attribute your success to?
I attribute my success to a strong work ethic. I believe in staying disciplined, committed, and focused on delivering results, no matter the challenge.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to never take no for an answer. I’ve learned that persistence, resilience, and a refusal to be discouraged open doors that might otherwise stay closed.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to never take no for an answer. Stay persistent, be creative, and always think outside the box—innovation and determination are the keys to standing out and making an impact.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now revolve around competition and technology. While the fast pace of technological advancement can be challenging to keep up with, it also offers tremendous opportunities to innovate, streamline processes, and differentiate oneself in a crowded market.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are honesty, integrity, and passion. I strive to be transparent and ethical in every decision I make, while approaching everything I do with genuine enthusiasm and commitment.
Locations
RAFCO Management
Jamaica Plain, MA 02130