Gabrielle Cortez, Program Manager, AI Integrity on Influential Women

Influential Woman · Tech

Gabrielle Cortez

Program Manager, AI Integrity, Meta

Austin, TX

2Awards received

Certifications · Degrees · Memberships

Degree Bachelor's of Science in Advertising Degree Master's of Science in Marketing Analytics Member Mentor for graduate program (5 years)

Her Story

About Gabrielle

I've worked in multiple aspects of Trust and Safety in tech for 6 years. I started with a Bachelor's of Science in Advertising, and I found that I wanted to be more involved in analytic work in conjunction with qualitative and creative strategic work. So, I also earned a Master of Science in Marketing with a focus on Market Analytics from the McComb’s School of Business at the University of Texas at Austin. This rounded out the foundational knowledge from my undergrad.


I began my career at TikTok in monetization integrity operations. From there, I leveraged my skills by finding new opportunities to synthesize data and write detailed analyses, which facilitated real outputs with global impacts, enhancing TikTok user safety. I transitioned into a risk management team at TikTok where I oversaw the creation and execution of global risk programs at both the ad and actor level. A notable marker in my career was coordinating efforts to implement unprecedented US data security protections for US ad volume at TikTok following regulatory requirements. As a Global Actor Integrity Program Manager at TikTok, I scoped and executed end-to-end process designs, risk strategies, and workflow optimizations that resulted in safeguarding $1.6 billion in annual revenue, which was over 200% increase year over year.


In 2025, I transitioned to Meta to focus on AI integrity. Currently, I oversee several operational workflows for first party AI product verticals, collaborating with internal product teams as well as external vendor teams to ensure Meta’s AI products maintain high integrity standards and safety for users. This involves measurement workflows where we quantify and monitor AI safety as well as enforcement workflows where we take down content that violates our policies.

Her Interview

Ten minutes with Gabrielle

01What do you attribute your success to?

I attribute my success to two main things. First, people - and I know that's a cliché answer, but I've found it to ring true. The people in your educational life, like professors and advisors, and the people in your professional life — managers, mentors, connections that you make throughout your various roles — are so important in helping to shape you and guide you along the way. I would not be the professional I am without several key people that have played important roles in my career trajectory, and I'm forever grateful for everything that these people have done for me.


The second thing is leveraging opportunities, which comes from your own intrinsic motivation. Rather than relying on other people or doing only exactly what you're expected to do, I've found that finding new ways to contribute naturally forges a path for skill development and career success. Finding new opportunities within my role and jumping into them headfirst has helped me accelerate my career and create new positions for myself by simply identifying a need and running with it.

02What’s the best career advice you’ve ever received?

I had some great early career advice during my graduate program and have acquired a wealth of professional advice since, but there’s a one-liner I heard as a graduate student that has stuck with me throughout the years: it's your network's job to get you your next job.


I love this phrasing, because it represents the unity and camaraderie among professionals. I’ve experienced the giving end of this, where I’ve personally helped a lot of people with career advice, interview guidance, and referrals. I've also been on the receiving end of this sentiment, where my mentors helped me prepare for job applications/interviews and my professional colleagues submitted referrals or sent my resume directly to hiring managers. These experiences reinforce that one-liner and the value of making genuine connections at work; it’s something I reflect on often.

03What advice would you give to young women entering your industry?

I would say make connections. It may feel forced and daunting at first, but you can start with the familiar and expand as you get comfortable. For example, I made my first professional connections through my dad. He works at Microsoft, and I would conduct informational interviews with people he works with to understand what they do, their career path, choices they made to get there, and any advice they may have for me.


Whether it's someone your parents know, someone in your college program, or someone you're cold calling on LinkedIn, getting glimpses into professional roles and receiving career-hardened advice is incredibly insightful. I think making genuine connections (and maintaining them!) is one of the best things you can do for your career, especially as a female in tech.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenges right now are unsurprisingly regarding AI, specifically the push for professional AI adoption as well as the arms race for creating AI products. First, when using AI in the workplace to take care of mundane tasks or offload repetitive work, it's crucial to find uniquely human ways to contribute and provide human-in-the-loop support. AI-assisted work is a competitive advantage when implemented properly.


Second, the race among tech and AI companies who are all competing to have the best AI products can feel like a pressure cooker. Some competition is good because it forces creative solutions and best-in-class execution, but too much focus on competition can result in quickly shipping risky products.

05What values are most important to you in your work and personal life?

I think integrity is a big one. I literally work in integrity, so establishing and maintaining products that have integrity would be contradictory if I didn't value integrity myself. That definition of integrity we all grew up hearing — doing the right thing when no one's looking — is so important in staying true to yourself whether at work or otherwise. It’s also a great way to maintain your sanity and feel emotionally grounded during times of stress and change.


I would also say execute with excellence. I pride myself on this and look for it in job candidates. Do tasks to your fullest ability, whether someone is watching you or not (see integrity above). Your fullest ability might be less than 100% some days, and that’s fine too! Pushing yourself too hard for too long is a fast way to burnout.


Approach your work in these ways, and it will naturally build your reputation, facilitate more connections, and lead to long-term success.

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