Her Story
About Gena
I started my career in this field about 10 years ago, and for the past 2 years and 4 months, I've been serving as a Community Coalition Coordinator. Before this role, I worked for the same company for 5 years as a Behavioral Health Prevention Specialist, going into schools to teach evidence-based curriculum through both verbal and actionable activities. I enjoyed seeing those kids learn and watching the light bulbs go off, and I wanted to let them know that somebody's there that really cares about them, that their community is there to rally and see them succeed and graduate and be all that they can be. Prior to that, I worked for another nonprofit agency that dealt with children, working inside schools. My work now focuses on the entire community throughout my county, addressing substance use and misuse among both youth and adults. Beyond the paperwork, research, and identifying community needs, I coordinate a coalition of 40 to 60 members that meets monthly. Our coalition includes everyone from the district attorney in our county to mental health facilities like Cedar Crest Hospital and Heart of Texas Behavioral Health, Caritas Mission, and many other businesses and organizations. Together, we identify our highest risk areas and determine what we can do to provide prevention awareness and implement environmental strategies. My agency, VOICE (Voices Advocating for Substance Awareness), receives grants from the state of Texas to implement critical life skills and social-emotional learning through evidence-based curriculum. I table at community events and work to bring education, awareness, and prevention to our community. One of my proudest achievements has been implementing vape boxes in our high school and middle schools throughout Waco ISD in partnership with the school and police department. We track these monthly for sustainability because vaping has become a big issue on our campuses. The ability to help even one student or one adult change their behavior to a healthier behavior is always my goal and always a great achievement.
Her Interview
Ten minutes with Gena
01What do you attribute your success to?
I attribute my success to hard work, determination, and perseverance. I don't take no for an answer - I just keep plugging on, and if something doesn't work, I move on, because it's not always my plan. It'll come to pass if it's supposed to, but I believe that hard work is key to anything that you're trying to achieve. I've learned that you have to keep pushing forward and not give up, even when things get difficult.
02What’s the best career advice you’ve ever received?
The best career advice I've received is to just do something - to go out of your fear station. We get really afraid of stuff and we stand back from it, but if we face our fears and we just walk through the fire, when we get to the other side, it's never as bad as we thought it was gonna be. And we have such success to come from that. I think that the people who helped me step up the ladder showed me I could do something I never thought I could, because they planted a seed, and it grew, because I believed in it.
03What advice would you give to young women entering your industry?
My advice to young women is to set goals and know how to solve problems through healthy ways, whether that's taking a run, getting out and running, or having a hobby that you enjoy that takes your mind off of whatever stresses you're going through. The advice is to focus on yourself to be of use to others. If you're not whole and healthy, nobody else is going to get anything out of what you're trying to show them. Stay strong, advocate for yourself. Know your worth and know how important you fit in, and don't compare yourself to everybody. Be happy and be original - there's only one of you, and that was for a reason. My advice to young women is just to empower who they are.
04What are the biggest challenges or opportunities in your field right now?
I think because it's a nonprofit, funding is always an issue, especially when you want to do so much and you're limited. That is definitely a barrier, especially when things are cut - it's usually always our field that seems to get the brunt of it. It's very frustrating because our cause is great and it really encompasses a person to be their whole self, and we can't reach that when we don't have the funding to do it. We can't implement different environmental strategies when there's no funding to do it. You can have the ideas, but without the funding, you're just stuck. I also think that parental acceptance of some drug use is a challenge - like the attitude of 'I would rather my kid do it at home than be on the streets,' and I'm like, well, your kid's getting addicted in his room. And if you think that child's not doing it outside your walls, you're mistaken. Parents being aware and educated is a barrier. The lack of communication skills in our youth is huge - they don't want to talk, they don't have the skills to go up and pump their own gas and pay for it. They would rather walk away. They want to do everything off of their phones and their computers. I always tell them, somewhere throughout your life, you're gonna have to communicate, and it's better to start doing it and getting used to it before you get in the real world. Mental health and substance use are very well connected - if you have one, you usually have the other.
05What values are most important to you in your work and personal life?
I think my values stay pretty consistent, so I combine them for both work and personal life. Family is just at the core of who I am. God - I'm a very faithful person. I am a Christian, I believe in the Word, and that is important, and I think that shows over into my work. Even though at times you can't broadcast it, people can still sense it. I value being honest and doing the very best that you can, and taking your failures in stride, because the only way we're ever gonna learn, or I've ever learned anything, is if I make a mistake first. I've learned to not over-expect things for myself when I can't get there and do what I want to do, and that comes from those barriers at work. I can only do what I can do, and I have to be okay with that.
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