Follow the inspiring journey of a skincare industry veteran who transformed personal loss into professional triumph, creating a unique consulting business that combines aesthetic expertise with life coaching to help professionals thrive in the beauty industry.
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Influential Woman · Aesthetics/Life Coach
Geri Victoria Evans
Life Coach/Aesthetics Business Consultant, Geri Evans ABC
East Atlantic Beach, NY 11561
1Article published
Her Story
About Geri
Geri Evans is an accomplished Aesthetics Business Consultant and Life Coach with over two decades of proven success in the beauty and wellness industry. Known for her ability to blend strategic business development with deeply personalized coaching, Geri helps both individuals and aesthetic practices unlock their full potential—from the inside out.
With a passion for innovation and results, Geri represents a curated portfolio of advanced brands including Pro-XO Exosomes, Juvasonic, Althaea Skincare, the CARA multi-modality device, and Velez Skintech Her expertise spans product integration, revenue growth strategies, and client experience elevation, making her a trusted partner to practices looking to stand out in a competitive and ever-evolving market.
Throughout her career, Geri has held senior roles with top-tier skincare and wellness companies such as Valmont, Natura Bissé, and Future 5 Cosmetics. She has consistently driven brand expansion, cultivated long-term client relationships, and delivered high-impact sales strategies across diverse markets.
What sets Geri apart is her unique dual approach. In addition to her consulting work, she is a transformational life coach dedicated to guiding women through periods of transition, reinvention, and self-discovery. She works with clients who may feel disconnected, uncertain, or stuck—helping them rebuild confidence, redefine their identity, and step into a more empowered, self-led version of themselves. Her coaching focuses on cultivating deep self-compassion, clarity, and the courage to take aligned action—both personally and professionally.
Through her company, Geri Evans ABC, she seamlessly integrates aesthetics consulting with life coaching, offering a holistic approach to success that supports both business growth and personal transformation. Her work is rooted in integrity, innovation, and a genuine commitment to helping others thrive.
A graduate of SUNY Oneonta with a degree in Communications, Geri combines strong interpersonal skills with deep industry expertise to deliver tailored, results-driven solutions. Based in Long Beach, New York, she continues to evolve her offerings while inspiring her clients to grow, elevate, and lead with confidence.
Her Interview
Ten minutes with Geri
01What do you attribute your success to?
I originally planned to become a news reporter, but a chance job application led me into the skincare industry—and I’ve never looked back. What started as curiosity quickly grew into a passion, eventually leading me from corporate sales to launching my own business as an aesthetic consultant and certified life coach. I started this new chapter during a time of deep personal loss, and that experience now fuels my drive to help others grow. I attribute my success to resilience, strong relationships, and a genuine love for what I do.
02What’s the best career advice you’ve ever received?
Stay curious, ask questions. Be on time !!
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is simple: **listen more to learn more, and don’t be afraid to ask for help**. This field is built on connection, and no one succeeds alone. Resilience has been non-negotiable in my journey—through personal losses and professional pivots, I’ve learned to keep going even when things feel uncertain. Authenticity and integrity are just as important; showing up as your full self is what builds lasting trust and meaningful relationships in both business and life.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in my field right now is building a strong digital presence. I’ve always excelled in face-to-face sales and relationship-building, but translating that success into an impactful online brand has been a learning curve. Social media hasn’t always come naturally to me, but I’ve recently invested in professional photos and I’m preparing to launch a dedicated Instagram page to highlight my work and client transformations.
I’m also in the process of building a website to create a more cohesive brand experience. Thankfully, I’ve had support from someone younger who really understands the digital landscape, and together we’ve even used AI tools to uncover new growth opportunities—like identifying local spas to collaborate with. It’s exciting to see how technology, when used strategically, can open doors and elevate your business.
05What values are most important to you in your work and personal life?
I value integrity, connection, and learning through life experience. My path has been unconventional, but I’ve grown by showing up and learning from challenges. I believe in doing things the right way, even if it takes longer, and building genuine relationships is at the heart of everything I do.
Her Content Hub
Articles by Geri
Reinvention, Resilience & Radiance: My Journey to Geri Evans Aesthetic Consulting & Coaching
From Setbacks to Success: A Journey of Transformation in the Aesthetics Industry
My journey in the aesthetics industry has always been about transformation — yes, outer beauty, but also the inner strength that comes from reinvention.
For many years, I worked as a Business Development Manager for some of the world’s most luxury skincare brands, helping spas, medical spas, and professionals elevate their treatments and business growth. I loved the creativity, the relationships, and the results — seeing people thrive in both confidence and success.
In October 2024, life shifted dramatically when my position as a National Sales Manager was eliminated. Suddenly I was at a crossroads — unsure of what was next but determined to stay true to my purpose. I took a position managing a medical spa, hoping it would reignite my spark. Instead, it showed me something deeper: I wasn’t meant to fit into someone else’s vision — I was meant to build my own.
That realization became the beginning of my new chapter. I went back to school to become a certified life coach, deepening my understanding of motivation, mindset, and human potential. At the same time, I began representing select luxury skincare brands, advanced devices, and treatment technologies, slowly shaping what would become Geri Evans Aesthetic Business Consultant & Coach — a venture grounded in passion, experience, and authenticity.
Then life tested me again. Within one month - on July 14th and August 14th — I lost my daughter’s father and my own beloved father. The grief was immense, but so was the clarity that followed. In their honor, I made a decision: to rise, to build, and to finally do this on my own.
Today, I’m proud to represent cutting-edge skincare innovations and support aesthetic professionals and spa owners in growing with intention and excellence. Through coaching and consulting, I help others navigate change, strengthen their mindset, and create businesses that are both successful and soulful.
My journey hasn’t been linear — it’s been raw, real, and profoundly human. But through it all, I’ve learned that resilience is the most beautiful form of radiance.
This is more than a business — it’s a tribute to perseverance, to my father’s spirit, and to every woman ready to rise again.
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