Her Story
About Giovanna
My journey in medical sales began in 2002 when I started in pharmaceutical sales, and I've spent over 20 years in some form of pharmaceutical, medical, or medical device sales on both the medical and aesthetic sides. I transitioned into medical aesthetics at the end of 2012 when I joined Zeltik, the maker of CoolSculpting before they were acquired by Allergan. Two executives from Zeltik recruited me to help start up a small company called HintMD as Regional Director of the East, and that's how I accidentally ended up at Revance when they acquired HintMD. Soon after, they moved me into the national accounts role where I was one of two founding members of that team. My role is at the enterprise level - while local reps call on individual doctors' offices, I work with large PE-owned groups that have 100 or 200 offices, writing contracts, developing strategy, and coordinating all the pull-through at the local level. When the team was downsized, I went to Crown Aesthetics and developed their national account program completely from scratch. Then Crown bought Revance, bringing me full circle back to where I started. I've been responsible for the two largest purchases in both Crown and Revance history. What I love about this work is that leadership is open to letting us think differently and be creative with our partners to move the needle. My sweet spot and passion is on the business side - I'm not the person who's going to show you how to inject or teach the clinical ropes, but if you're trying to develop a national strategy for a large group, that's where I thrive. It's like turning the Titanic with these bigger accounts, but there's so much more reward when you finally turn it.
Her Interview
Ten minutes with Giovanna
01What do you attribute your success to?
I truly hold myself to a high standard and I'm willing to put in the work. Half the battle is showing up and really grinding. I think nowadays it's very easy to see something glamorous on social media and think it came easy, and maybe for some people it does, but for me, it's about that hustle mentality, that hard work, that determination, and being willing to do what it takes, even when it's not fun, even when it's not pretty. So it's really not a glamorous answer - it's about the grind at the end of the day. As you get further along in your career, you have to balance that grind with deploying it to other people, deploying strategy to other people, because you can't do it all. Grind doesn't necessarily work at the higher levels, the higher up you go. When I'm dealing with 20 accounts that have 100 locations, I can't possibly be in all of them, so I have to be able to delegate, deploy, and coordinate those resources strategically through others and have others do the work for me. But at the end of the day, I'm doing my part, I'm carrying more than my own fair share and leading by example.
02What’s the best career advice you’ve ever received?
I hold myself to a very high standard, but I can't always do it all, so sometimes you just have to be okay with not being able to do it all. I can't completely deplete myself because I try to do everything. I have to just do the best I can and know that that's enough sometimes. That's hard to do, because I want everything to be perfect, but sometimes good enough is good enough.
03What advice would you give to young women entering your industry?
Where you're born, how you're born, doesn't really impact where you can go. The starting point doesn't determine the destination. If you're willing to work hard enough, if you're willing to overcome the odds with just sheer grit and determination, you can do it. We're blessed in this country that we can literally do whatever it is we set our minds to, and people in other countries don't have that luxury. I've lived in many other countries as a child, so I've seen it. I'm not saying it's easy, but there is opportunity. My parents struggled near the poverty line my entire childhood, and I definitely had the opportunity to go work my butt off at a state school. Nothing - it wasn't Ivy League. I only took the SATs once because I couldn't afford to take work off on that Saturday to take it again, and I also couldn't afford the registration fee. But you can still go to a school that gives you the opportunity to do what you need to do. My story can be inspiring to other women that are coming up. I came from absolutely nowhere, and I'm not saying I'm exactly where I want to be or will end up, but I think that my journey can be inspiring to other women. It's great for younger women to have people to look up to and feel that there's hope, that even if maybe they're in a difficult time now, they can get to a place where whatever it is that they're trying to accomplish - just to know they have role models they can look up to.
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