Palm Beach State College - B.B.A.
Giselle Mariñez is a seasoned property and community management leader with over two decades of experience directing complex residential, commercial, and mixed-use assets. As Community Manager of 10X Boca Raton, an A-plus mid-rise multifamily community managed by RPM Living, she applies a disciplined business management approach rooted in strategic planning, operational organization, decisive leadership, and clear accountability.
Central to Giselle’s leadership is a performance driven KPI framework that includes keeping people informed, ensuring residents, teams, and stakeholders consistently receive timely, transparent, and proactive communication. She views communication as an operational tool, not a soft skill, using clarity and cadence to reduce friction, build trust, and improve execution across all departments.
On a daily basis, Giselle operates as both operator and architect, aligning budgets, forecasts, and NOI objectives with service execution, asset preservation, and resident experience. She structures teams for success through defined systems, measurable KPIs, and consistent follow-through, ensuring leasing, maintenance, and resident services function as one integrated operation. Her emphasis on communication and accountability empowers teams to act decisively, prioritize effectively, and take ownership of outcomes.
Giselle is recognized for stabilizing and elevating performance through process driven operations, proactive maintenance strategies, and intentional resident engagement initiatives. Her leadership consistently delivers strong occupancy, timely rent collections, improved online reputation, and sustained asset value, while preserving the human element that transforms properties into connected communities.
With a professional background spanning large commercial properties, shopping centers, industrial parks, and medical office buildings, Giselle brings a broad operational lens and a strong command of compliance, risk management, and business analysis. She is particularly effective in high pressure environments, leading through transition while maintaining operational momentum, even during periods of personal or organizational challenge.
A committed mentor and culture builder, Giselle invests heavily in training, communication standards, and accountability frameworks that protect excellence while fostering trust and pride. As a certified training champion within RPM Living, her hands on leadership has produced measurable improvements in team performance, resident satisfaction, and property reputation.
• Business Administration
• Certified Training Champion
• South Florida ACE Apartment Association Circle of Excellence
What do you attribute your success to?
I attribute my success not to title or tenure, but to how I treat people. I lead with humility, empathy, and the belief that being a good human is not separate from strong business, it is the foundation of it. I prioritize listening before directing, clarity before urgency, and consistent communication with my team, residents, owners, and partners so everyone feels informed, respected, and aligned.
By empowering people to think, act, and take ownership, I create environments where trust replaces fear and collaboration drives results. When people feel seen and supported, performance follows naturally, and the outcomes we achieve together are stronger, more sustainable, and shared.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from leaders in the property management industry who modeled high standards of service, accountability, and people-centered leadership. Their example helped shape my own leadership philosophy and inspired me to lead with integrity and focus on the people I serve.
What advice would you give to young women entering your industry?
I often share this mindset: each day, come to work carrying two bags, one for the wins and one for the lessons learned. Leave space for both, and don’t carry a bag for losses. Mistakes are not failures; they are teachers. When you lead this way, you stop fearing missteps and start focusing on growth, clarity, and forward momentum.
Make decisions with confidence, especially in moments that require strong customer service and problem-solving. Choose language that acknowledges challenges while committing to solutions. Lead with ownership and action rather than unnecessary apologies. When people feel informed, respected, and supported, trust is built, and trust is what turns effort into results.
What are the biggest challenges or opportunities in your field right now?
One of the most significant challenges I am currently navigating is leading in an environment where expectations are rising faster than resources. Staffing shortages, increased operational complexity, and heightened resident expectations, driven by instant communication and public online feedback, require leaders to be more present, more intentional, and more disciplined than ever before. Every decision is visible, every delay is amplified, and culture is tested daily.
At the same time, this moment presents a powerful opportunity. Properties that succeed now are not the ones doing more, but the ones leading better. By implementing clear systems, strengthening communication as a core KPI, and empowering teams with structure, training, and trust, I am able to elevate service standards without burning people out. This approach allows us to meet residents where they are, protect the team from chaos, and turn reputation management into a reflection of real, consistent experiences, not just reactive responses.
The opportunity lies in proving that people first leadership and strong business performance are not opposites. When teams feel informed, supported, and accountable, they perform with pride. When residents feel heard and respected, loyalty follows. In this environment, leadership is no longer about managing tasks, it’s about creating clarity, stability, and confidence in the middle of constant change.
What values are most important to you in your work and personal life?
The values that guide both my professional and personal life are integrity, kindness, transparency, and accountability. These are not aspirational concepts for me, they are daily practices. I believe integrity is demonstrated in doing the right thing even when it is difficult or unseen, and accountability means holding myself to the same standards I expect from others.
I lead with kindness and respect, treating residents, team members, vendors, and partners with dignity at every level. I am intentional about creating environments where people feel informed, valued, and heard, because clarity builds trust and trust fuels performance. I believe strong communities, whether in a workplace or at home, are built when people feel safe to speak, supported to grow, and confident in the leadership guiding them.
My perspective as a leader has been further shaped by personal resilience, particularly after navigating a major health recovery. That experience reinforced the importance of self-care, balance, and grace, not only for myself, but for the teams I lead. It strengthened my commitment to protecting people while maintaining high standards, and to leading with empathy without compromising excellence.
I am deeply passionate about fostering positive, welcoming environments where people feel a sense of belonging and pride. Whether in the communities I manage or the life I build outside of work, my goal is the same: to leave places and people better than I found them, through leadership that is human, intentional, and rooted in care.
Locations
Giselle Marinez
Boca Raton, FL 33496