Her Story
About Greta
Greta Callan is a Principal Genomics Automation Engineer at CooperGenomics and a recognized leader in laboratory automation, genomics, and digital transformation. With more than 15 years of experience spanning biopharmaceutical research and development, clinical laboratories, and automation engineering, she specializes in designing and implementing scalable, compliant, and high-performance laboratory automation ecosystems. Her work bridges the gap between scientific workflows and advanced automation technologies, helping organizations improve quality, increase throughput, strengthen regulatory compliance, and build resilient laboratory operations. In addition to her industry leadership, Greta serves as an Industry Advisor for Seton Hall University's Transformative Leadership initiative, where she shares expertise on innovation, leadership, and organizational transformation.
Throughout her career, Greta has held leadership roles at CooperGenomics, Merck, BioAgilytix, and PPD, guiding complex automation programs from concept through global deployment. She has led the implementation of high-throughput robotics platforms, validation programs, and digital laboratory systems while partnering with scientists, engineers, quality teams, IT, and executive leadership to align technology investments with business objectives. A graduate of William & Mary with both bachelor's and master's degrees in biology-related disciplines, Greta combines deep scientific knowledge with expertise in laboratory automation strategy, robotics integration, validation, data integrity, Python programming, and operational excellence. Her philosophy emphasizes that successful automation depends not only on technology, but also on governance, collaboration, and a thorough understanding of the underlying science.
Known for her curiosity, integrity, and systems-thinking approach, Greta is passionate about mentoring the next generation of scientists and automation professionals. She encourages emerging leaders to ask thoughtful questions, embrace fresh perspectives, and develop strong scientific foundations before applying automation technologies. Whether leading multi-site automation initiatives, advising biotechnology organizations on validation strategies, or contributing to leadership development programs, Greta is committed to creating sustainable solutions that improve laboratory performance and ultimately advance scientific discovery and patient care. Her dedication to innovation, continuous improvement, and collaborative leadership has established her as a respected voice in the evolving field of laboratory automation.
Her Interview
Ten minutes with Greta
01What do you attribute your success to?
I attribute my success to persistence, systems thinking, and the support of people who recognized the value I could bring, even during challenging moments. Throughout my career, I have learned that the encouragement and trust of those who believed in my abilities have outweighed the discomfort of difficult rooms or complex situations. My natural inclination to analyze systems, identify potential regulatory risks, and approach problems with a long-term perspective has enabled me to contribute meaningful solutions and drive lasting improvements.
02What’s the best career advice you’ve ever received?
The best career advice I have received is to recognize my limits, communicate them clearly, remain observant, and never stop asking questions. Seeking clarification is a strength, not a weakness, because it leads to better decisions and stronger outcomes. I've also learned that if I'm in an environment where I don't feel comfortable asking questions, it's likely not the right environment for growth, collaboration, or innovation.
03What advice would you give to young women entering your industry?
Be bold and have confidence in the perspective you bring. Science and innovation depend on fresh ideas and a willingness to challenge assumptions by asking, "Have we considered looking at this another way?" Don't be intimidated by experience or hierarchy. Your curiosity, unique viewpoint, and thoughtful questions can uncover opportunities for improvement that others may overlook.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in laboratory automation is achieving the right balance between deep scientific understanding and technical automation expertise. The most effective automation professionals understand not only how the technology works but also the biology behind the assays they are automating. I encourage those entering the field to build a strong foundation in the biological sciences first and then develop automation and engineering skills on top of that knowledge. Combining both disciplines leads to more effective, reliable, and meaningful innovation.
05What values are most important to you in your work and personal life?
Curiosity is at the heart of everything I do. It drives continuous learning, thoughtful problem-solving, and innovation. I also place a high value on integrity and honesty, both professionally and personally. Owning mistakes, learning from them, and maintaining transparency builds trust, strengthens teams, and ultimately leads to better outcomes.
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