Her Story
About Greta
I've been in digital marketing for about 4 years since graduating in 2022. My journey started right out of college when I worked as a project manager at a marketing agency for about 3 and a half years. In that role, I wasn't super hands-on in the day-to-day platform work, but I focused on communication, managing internal timelines, and coordinating projects. About 6 months ago, I transitioned into my current role as a digital strategist, where I'm now very much in the weeds working directly in platforms like Google and Meta on the strategy side with direct client communication. My typical day involves meeting with clients to understand their goals, formulating creative concepts and strategy, and once campaigns launch, I'm in the platforms optimizing performance by cleaning up keywords, adjusting targeting, moving budget around, and tweaking settings to optimize while playing the game of the algorithm. I present campaign findings to clients, showing data on what channels performed well, what demographics we hit, and what creative and targeting worked best. I'm also currently working on my master's degree in marketing data analytics because I really want to understand the why behind campaign performance and dig into the data side of things. What I love about marketing is that it's the perfect mix between science and creativity, especially now where we have access to so much data. I think my most notable professional achievement so far is being able to really own my client communications and projects, and finally being in the place in my career where I am the person behind the strategy, not just executing tasks but being the brain behind the strategy and leading larger campaigns.
Her Interview
Ten minutes with Greta
01What advice would you give to young women entering your industry?
I think the biggest advice that I could give is don't be afraid to ask questions. Everybody kind of starts out at that entry-level position, and I think sometimes it's hard to speak up because you're nervous and you don't want them to think you don't know anything, but you're just starting off and it's okay to ask questions, it's okay to ask why and ask for explanations. That was a big thing for me, making sure that my questions were answered thoroughly. So just don't be afraid to speak up when something doesn't make sense, and to just really do what you can to learn as much as you can.
02What are the biggest challenges or opportunities in your field right now?
I think the biggest thing in marketing is both an opportunity and a challenge is the fact that things are constantly changing and evolving, from where things are advertised like the difference in traditional versus digital media, to just the whole digital landscape right now. People are just bombarded with so many ads and so many different messages in a day that it's harder to have a brand, company, or organization that people remember. So it's always kind of playing the game of putting enough out there to be memorable and to really connect with people and show them who you are and what you're offering, but also not trying to really shove it in their face and be annoying about it. So yeah, I think it's an opportunity and a challenge with things always changing.
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